SDR, K12

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

We are looking for a Sales Development Representative to join our fast-growing sales team. This is a unique opportunity for a motivated professional who fearlessly prospects administrators at schools nationwide, knowing that educators have one of the most challenging jobs out there.

Your role is to book new business demos via phone and email with your empathetic persuasion. Working in education offers the unique opportunity to help schools tell their stories and increase enrollment numbers. You’ll leverage modern sales tools, including Sales Enablement platforms and AI-driven outreach tools, to maximize efficiency and impact. Becoming an SDR is the perfect way to start or restart your sales career at a tech company!

If you like crafting messages, hitting goals, and bringing new ideas to a team, we’d like to meet you!

• Book new business demos via phone, email, and AI-assisted outreach by hitting or exceeding benchmark KPIs (100 dials/day, 40 emails/day)
• Own your book of business (thousand of K-12 institutions) through quarterly outreach
• Introduce schools to Niche’s full enrollment marketing platform (Core, Engage)
• Research prospects and craft messaging using Sales Enablement platforms
• Track activity and results in Salesforce, Gong, Orum and other tools

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Dive into our sales training and quickly start to develop an understanding of our customers and enrollment marketing solutions
• Role play, role play, role play until you’re confident and comfortable with verbiage
• Learn our sales process, KPIs, and tools (Salesforce, Gong, Orum, Sales Enablement platforms)
• Jump into the day-to-day duties of an SDR. You will call and email your assigned prospects while navigating Salesforce and Outreach

• Own your numbers -- hit your qualified customer appointments number
• Watch your appointment turn to revenue, as they start to close and turn into what we call "Closed Won"
• Work closely with Account Executives to establish a process and strategy to achieve goals and progressively seek new business
• Become an expert to confidently speak to product features
• Work with other team members to determine what messaging is resonating with your segment and continue to build out based on that data
• Ensure you're following up with all reschedules and B2B leads in a timely manner

• 100%+ to goal for qualified appointments, with a healthy pipeline of closed won
• Bring your own ideas to the team about ways to improve process, messaging, etc.
• Close…