Business Architect - Salesforce Marketing Cloud Specialization

Blue Acorn iCi is seeking a Business Architect specializing in Salesforce Marketing Cloud (SFMC) to guide business architecture and functional strategy for complex engagements. This role connects business goals with technology solutions to prioritize investments and deliver measurable outcomes.
The Business Architect defines target capabilities, operating models, roadmaps, and value-realization plans, with a focus on marketing automation, personalized communications, and customer lifecycle programs. Working across business and technical teams, this individual guides key decisions and ensures solutions align with client objectives.

Remote - United States

• Serve as a senior business advisor and own business architecture, functional direction, and value realization for complex engagements, transformation initiatives, or defined business domains.
• Apply industry, market, customer, operational, and financial insights to frame business challenges, identify opportunities, and guide transformation priorities.
• Translate strategic objectives into target capabilities, value streams, operating-model components, process improvements, initiatives, and measurable outcomes.
• Define current-state and future-state business architecture across stakeholders, governance, processes, information, customer experience, and enabling technology.
• Make and govern key business architecture decisions, documenting assumptions, options, tradeoffs, risks, dependencies, and decision rationale.

• Lead discovery and functional architecture for SFMC engagements, translating marketing strategies into prioritized use cases and platform requirements.
• Define customer lifecycle journeys, audience segmentation, personalization strategies, and cross-channel engagement requirements.
• Guide solution design across Journey Builder, Automation Studio, Email Studio, Contact Builder, and relevant mobile messaging capabilities.
• Define business requirements for customer data models, Data Extensions, subscriber identity, consent, preferences, and audience activation.
• Partner with technical architects to define integrations between SFMC, Salesforce CRM, customer data platforms, and external systems.
• Evaluate platform capabilities and constraints, explaining solution options and architectural tradeoffs to business and technical stakeholders.
• Establish marketing operating models, campaign governance, approval workflows, testing requirements, and business readiness criteria.
• Guide user acceptance testing, adoption, and ongoing optimization to support intended business outcomes.

• Develop business cases, transformation roadmaps, investment roadmaps, and value-realization plans based on expected benefits, ROI assumptions, readiness, sequencing, risk, and time to impact.
• Define value metrics, baselines, milestones, success criteria, accountability, and review cadences.
• Develop and maintain value maps connecting project deliverables to intended business outcomes.
• Define measures for campaign effectiveness, customer engagement, conversion, retention, and operational efficiency.
• Review delivery, adoption, operational, and business-performance evidence to evaluate realized value, identify barriers, and recommend adjustments.
• Use performance evidence and emerging business needs to identify future transformation opportunities.

• Lead discovery and scoping sessions to establish project requirements, objectives, business context, and expected outcomes.
• Translate business requirements into business‑value specifications that connect proposed solutions to intended results.
• Support presales by…