Marketing Copywriter; Direct Response - Healthcare and Entire Family

Marketing Copywriter (Direct Response) - $0 Healthcare for You and Your Entire Family

Healthcare shouldn’t be something you worry about when it comes to taking care of your family.

your healthcare costs $0 out of your paycheck —and the same is true for your spouse and children.

No monthly premiums.
No deductibles.
No surprise medical bills.

Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans.

This isn’t a perk.
It’s part of our mission.

Redirect Health exists to make healthcare affordable for small businesses and people who can’t afford traditional employer insurance .

We help real people navigate a system that is often confusing, expensive, and frustrating—and we do it with empathy, accountability, and simplicity.

If you want your work to matter to families every single day, you’ll find purpose here.

At Redirect Health, our values guide how we show up for each other, our clients, and our members.

We do our best work when we:

Obsess Over People
We are always helpful, friendly, and human.

Own It to Completion
If we take something on, we see it through.

Always Improve & Adapt
We learn quickly and adjust without ego.

Always Start with “Yes, We Can Help You”
We lead with solutions and figure out the rest.

Succeed as a Team
We win together through trust and collaboration.

Detest Waste & Unnecessary Complexity
We remove friction so we can focus on what truly helps people.

If these values resonate with you, you’ll feel at home here.

Marketing Copywriter (Direct Response) exists to drive measurable growth by owning conversion-focused messaging across email and funnel touchpoints.

In this role, you will:

• Serve individuals, families, SMBs, and broker audiences across the full customer journey
• Be responsible for high-performing email and funnel copy that drives opens, clicks, conversions, and ROI
• Directly impact healthcare access by helping people clearly understand and act on Redirect Health’s value

This is a hands-on, performance-driven role for someone who:

• Enjoys data-informed copywriting, testing, and optimization
• Takes ownership from strategy through execution and iteration
• Wants their work to directly influence business outcomes and healthcare affordability

In this role, you will:

• Own: Conversion copy and email marketing strategy across Hub Spot and Mailchimp, including newsletters, nurture sequences, promotional campaigns, and automated journeys
• Support: Messaging for landing pages, ads, SMS, and funnel assets aligned to brand voice and conversion goals
• Collaborate with: Director of Growth Marketing, Design, Marketing Ops, and Sales to align messaging, testing cadence, and performance goals
• Improve: Open rates, click-through rates, conversion rates, CPA, and ROI through A/B testing and performance analysis
• Advocate for: Audience needs by maintaining a deep understanding of individuals, families, SMBs, and broker segments

A strong performer in this role is known for:

• Writing clear, persuasive copy grounded in buyer psychology
• Using performance data to continuously refine messaging and creative
• Delivering consistent improvements in conversion and campaign performance

Success in this role is measured by:

• Increased open, click, and conversion rates across Hub Spot and Mailchimp campaigns
• Improved CPA and overall marketing ROI
• Increased testing velocity and stronger creative performance
• Effective collaboration across growth, design, ops, and sales teams

We’re looking for someone who:

• Has 5+ years of experience in direct-response copywriting and email marketing strategy
• Brings a strong portfolio of conversion-driven copy (emails, ads, landing pages, funnels)
• Has a deep knowledge of Hub Spot and Mailchimp , including segmentation, automation, and analytics
• Has proven success building high-performing nurture, promotional, and retention campaigns
• Demonstrates strong understanding of buyer psychology, storytelling, and conversion principles
• Has experience in healthcare, health tech, or performance marketing environments (a plus
  )
• Has a strong analytical mindset and uses data to inform copy…