Senior Manager, PenFed Strategy - Phoenix, Arizona

Pen Fed is hiring a (Hybrid) Senior Manager, Pen Fed Home Strategy at our San Antonio, Texas or Phoenix, Arizona location. The primary purpose of this position is to own, build, monitor, and continuously evolve Pen Fed Home's mortgage digital storefront and web page experience across penfed.org. This role will serve as the business product owner for mortgage web pages supporting purchase, refinance, home equity, home buying, tools/resources, and campaign landing experiences.

By combining the financial strength of Pen Fed Credit Union with the real estate expertise of Pen Fed Realty, we are reimagining the home buying experience to deliver unique, member-focused advantages grounded in our credit union values. The Sr. Manager will translate mortgage business goals, member needs, sales feedback, marketing priorities, analytics insights, and compliance requirements into clear page strategies, content requirements, component needs, launch plans, and optimization roadmaps.

This individual will work with Sales, Marketing, Product, IT, Data & Analytics, Legal, Compliance, Pen Fed Realty, and external agencies to deliver high-quality digital experiences from concept through launch and ongoing performance improvement. The ideal candidate is a strategic builder and cross‑functional leader who thrives at the intersection of innovation, collaboration, and execution.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all‑inclusive list of job duties, and the position will perform other duties as assigned.

• Own the mortgage digital product roadmap for Pen Fed Home web pages, including purchase, refinance, HELOC, VIB, home buying, product‑specific pages, tools/resources, and campaign landing pages.
• Champion an AI‑first approach to experience design by leveraging artificial intelligence, predictive analytics, and automation to anticipate member needs, personalize engagement, and streamline processes across the home ownership journey.
• Architect end‑to‑end digital experiences that connect Pen Fed Mortgage, Realty, and Insurance into a single, frictionless member journey integrating digital, human, and AI‑driven touchpoints.
• Identify, test, and implement next‑generation tools and capabilities including AI agents, data‑driven personalization, and process automation to elevate member satisfaction, conversion, and retention.
• Use Salesforce Experience Cloud, Experience Builder, Salesforce CMS, and approved reusable components to create, update, preview, test, and publish mortgage digital experiences in partnership with technology and governance teams.
• Define page requirements, user flows, content hierarchy, calls to action, personalization opportunities, disclosure needs, and acceptance criteria for mortgage web pages and related digital journeys.
• Partner with Mortgage Sales, Marketing, Pen Fed Realty, Product, Operations, IT, UX, SEO/GEO, Legal, Compliance, and Business Controls to ensure web pages support business priorities, sales readiness, member education, regulatory requirements, and brand standards.
• Support seamless integration of third‑party partners including Realty, Insurance, and Home Services into the Pen Fed Home digital ecosystem, using APIs and AI orchestration to ensure cohesive delivery.
• Translate performance insights into an ongoing optimization backlog, including content updates, CTA changes, page flow improvements, component enhancements, A/B or multivariate test concepts, and new digital capability requests.
• Define, track, and report page‑level KPIs such as traffic, engagement, bounce/exit behavior, lead starts, form completions, application starts, application conversion, call…