Email & SMS Production Specialist

Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet.

Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 48 million followers across platforms.

Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you.

The Email & SMS Specialist owns the hands-on execution of email and SMS/RCS program, allowing leadership to focus on lifecycle strategy and testing priorities.

In this role, you will:

• Build, schedule, and send campaign flows in Klaviyo.
• Carry out segmentation and A/B tests as planned.
• Self-check every build before it moves to the QA step.
• You will own the build accuracy, on-time delivery, and SMS compliance elements.
• You will monitor deliverability and flow health, assess issues and elevate before revenue is affected.

The work of this role will directly strengthen customer engagement and drive revenue growth.

• Builds campaign emails, content emails, flows and transactional emails within Klaviyo, along with SMS/RCS campaigns and flows executing against the strategy and send calendar set by the Senior Marketing Manager.
• Responsible for ensuring all emails, SMS/RCS sends are set up, scheduled, and sent on time according to the calendar set by the Senior Marketing Manager.
• Maintains the Klaviyo template and module library, naming conventions, and folder organization so builds are consistent, efficient, and easy to audit.
• Builds dynamic and personalized content using Klaviyo features such as conditional blocks, product feeds, and profile and event properties.
• Works closely with the Copywriter, Creative Designer, and Marketing Assistant to bring copy and creative to life accurately in-platform.

• Executes segmentation and audience logic for campaigns and flows according to the strategy set by the Senior Marketing Manager.
• Assists with building new forms and tagging for profile properties in Klaviyo.
• Sets up and executes A/B tests within Klaviyo campaigns and flows (subject lines, content, send times, flow branches) according to the test plan, ensuring proper test configuration, sample sizes, and winner selection criteria.

• Completes self-review of all builds before submitting them for QA — proofing, link testing, rendering checks, and personalization verification.
• Monitors deliverability health, including bounce rates, spam complaints, unsubscribe rates, and inbox placement, and flags issues to the Senior Marketing Manager. Maintains list hygiene through suppression management and sunset/re-engagement segments.
• Ensures all SMS/RCS sends comply with TCPA and carrier requirements, including consent, opt-out language, quiet hours, and character and encoding limits.

• Assists with tracking and reporting on campaign & flow performance.
• Monitors flow health and data integrations (Shopify and other connected platforms) to confirm flows are triggering correctly, and troubleshoots broken triggers, filters, or data syncs.
• Documents builds, processes, and platform configurations, and contributes to execution SOPs.

• 2–4 years of hands-on experience building and sending email and SMS campaigns and flows in a DTC or ecommerce environment.
• Proven Klaviyo troubleshooting expertise across flow triggers, event/profile data, filters, segmentation logic, and integrations, with the ability to independently investigate and flag technical issues, not just execute builds.
• Working knowledge of HTML and CSS for email, including troubleshooting rendering issues across email clients and devices.
• Experience executing SMS campaigns and flows, with an understanding of TCPA and carrier compliance requirements.
• Disciplined approach to QA, including proofing, link testing, and rendering checks, with strong attention to detail.
• Experience setting up A/B tests in an email or SMS platform and tracking…