Social & Community Specialist; Overwatch
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Entertainment & Gaming
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Marketing / Advertising / PR
Job Description & How to Apply Below
Role Overview
As FACEIT’s Overwatch Social & Community Specialist, this role is the face and voice of FACEIT in the competitive Overwatch community. You’ll run FACEIT Overwatch’s social channels day to day, build relationships with players, drive Team League sign-ups, surface actionable product feedback, and turn the league’s best storylines into content that gets FACEIT to the story first.
Working days:
Monday-Friday, with one weekend per quarter for FL broadcasts and flexibility around business needs.
Competitive Overwatch Expertise: Involvement or high familiarity with the Tier 2/grassroots Overwatch competitive community.
Endemic Game Knowledge: Native understanding of Overwatch market nuances, community tone, player friction points, and competitive league structures.
Social media experience: A track record of managing social channels for an esports or gaming brand, team or league, covering live event coverage, day-to-day community engagement across comments, mentions and DMs, content calendar ownership, briefing designers and editors, and reporting on performance against KPIs.
Community Building: Experience as a visible, trusted voice in a gaming or esports community: building relationships with players, team managers and creators, handling criticism and de-escalating heated threads, and turning player feedback into clear insights for internal teams.
Own FACEIT Overwatch content end to end: ideation, briefing, execution and reporting
Own and manage the content calendar
Handle day-to-day posting and community management across FACEIT OW channels: X, Instagram, You Tube, Tik Tok, Discord and FACEIT OW org pages
Build and maintain the relationship with the social managers
Act as the visible point of contact and community face for FACEIT Overwatch Team Leagues (similar to “FACEIT Darwin”)
Presence across core social platforms such as X (Twitter), Instagram, Tik Tok, Discord, & Reddit
Engage directly with players to answer questions, explain league decisions, and de-escalate negative threads with clear context
Build a network of promoters (Positive relationships with players, team managers, small creators in the League) and support recruiting/player onboarding during registration periods
Uncover and track emerging team rivalries, player journeys, and competitive league storylines specific to Overwatch, with presence during external calendar moments e.g. OWCS
Execute at least 1 compelling storyline per week to power external storytelling and help achieve being “the first” to a story
Proactively escalating high-profile or sensitive topics internally that pose brand risk as soon as they emerge
Conduct feedback sessions directly with players at the request of the FACEIT team
Deliver a weekly feedback report to Brand Marketing, Product Marketing, and Tournament operations
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