Paid Social Specialist - Marketing Specialist

We are seeking a talented Digital Marketing Sr. Specialist to execute and optimize programmatic and paid social advertising campaigns. The ideal candidate will possess hands-on experience with digital marketing platforms, specifically related to display and video advertising, CTV, and paid social platforms. They will also have a strong aptitude for data reporting and insight analysis with a proven track record of driving improved campaign performance.

As a key member of the digital marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives.

• Execute and optimize display, digital video, and CTV advertising campaigns.
• Execute and optimize paid social media campaigns across platforms such as Meta and Tik Tok.
• Use marketing analytics tools (e.g., Google Analytics, platform-specific insights) to track, measure, and analyze campaign performance.
• Prepare detailed reports, presenting findings and recommendations to improve campaigns performance.
• Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies.

You are a results-driven marketer with outstanding communication and organizational abilities. Detail-oriented and efficiency-focused, you thrive on finding ways to optimize performance marketing campaigns. Your natural curiosity drives you to test, measure, and refine strategies to achieve impactful results, and you bring a passion for exploring the full potential of programmatic marketing.

• Ability to analyze digital marketing performance metrics and provide actionable insights.
• Highly organized, able to prioritize, & work independently as well as in a team environment.
• Ability to communicate effectively & professionally (written/orally).
• Ability to work in a fast-paced environment, managing multiple competing priorities effectively
• Aptitude for intellectual curiosity within and outside of this role

• Minimum 4 years in a similar position or performing similar duties.
• Proficiency in programmatic digital marketing platforms (e.g. DV360, The Trade Desk , or similar DSP, Meta Ads Manager).
• Proficiency with Excel and Google Analytics (GA4).
• Retail digital marketing experience a plus.
• Bachelor’s degree or equivalent in Marketing or related discipline.
• Strong organizational skills with ability to manage multiple competing priorities.

• Comprehensive medical, pharmacy, dental, & vision plan options
• Health savings account (with enrollment in the high deductible health plan option)
• Health & dependent care flexible spending accounts
• Company-paid basic life insurance
• Voluntary supplemental life insurance
• Company-paid short-term disability and long-term disability insurance
• Pre-tax and Roth 401(k) with company match
• Paid sick and bereavement leave
• 10 paid holidays, including a floating personal day
• Employee assistance and wellness programs
• Free onsite health clinic
• Hybrid work schedule
• Product discounts at Leslie’s Retail stores

Equal Opportunity Employer

Leslie's recognizes a critical component to our continued success is our people. Leslie's is committed to developing and fostering a culture of diversity and inclusion within our company and the communities we serve. A key aspect of building a great team is valuing ideas from many viewpoints, which is why we place a priority on identifying and hiring talented individuals from all backgrounds and perspectives.

For further information, please review the Know Your Rights notice from the Department of Labor.

• Seniority level:
  Associate
• Employment type:
  
  Full-time
• Job function:
  Marketing
• Industries:
  Retail