Email Marketing Specialist

At Agital, we challenge the status quo and embrace innovation and agility to propel our clients’ business toward measurable, impactful results. Trust is our currency, and momentum is our mantra. We invest in our people, our clients, and our partners to foster an environment primed for growth.

With decades of expertise guiding our insights-driven services, we craft revolutionary marketing strategies that seamlessly integrate tech and talent, daring to defy convention and designed for impact.

Agital is the Impact agency. We’re an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, and programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more.

Our team of digital marketing and holistic strategy experts are nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth.

We’re looking for a highly skilled and data-driven Technical Email Marketing Specialist to join our dynamic agency team. In this role, you’ll be a key player in designing, executing, and optimizing email marketing campaigns for our diverse portfolio of clients. You’ll be the technical backbone of our email channel, responsible for translating client goals into sophisticated, automated, and high-performing email workflows.

This role requires a blend of technical expertise, analytical thinking, and a deep understanding of email marketing best practices.

• Campaign & Automation Build: Design, build, and deploy complex email automation workflows, triggers, and drip campaigns within platforms like Hub Spot and Salesforce Marketing Cloud. This includes setting up lead scoring and measurement strategies to track prospect activity through the funnel, while leveraging account-based marketing (ABM) tactics to deliver highly personalized messaging and segmentation tailored to specific contacts and their phase in the customer journey.
• Data & Segmentation: Leverage customer data from CRM and other sources to build and maintain dynamic email lists and segment audiences. You’ll be responsible for tailoring email content to maximize relevance, engagement, and conversion rates.
• Template & Content Management: Build and maintain dynamic email templates that ensure consistent branding and rendering across various email clients.
• Quality Assurance (QA): Perform thorough QA on all email campaigns to ensure flawless execution. This includes:
  • Testing all links, CTAs, and campaign landing pages for accuracy.
  • Verifying personalization tokens and dynamic content are functioning correctly.
• Performance & Optimization: Conduct rigorous A/B testing on all email elements, including subject lines, content, design, and send times to continuously improve campaign performance. Monitor, analyze, and report on key email metrics (open rates, click-through rates, conversion rates, etc.). Provide data-driven recommendations to continuously improve our email marketing programs.
• Reporting & Communication: Produce clear, concise reports that demonstrate campaign performance and key learnings. Present results to the internal team and business stakeholders, explaining the impact on client goals.
• Compliance & Best Practices: Manage subscriber lists and ensure all campaigns comply with email marketing regulations such as CAN-SPAM, GDPR, and CASL
  . Stay up-to-date on the latest email marketing trends, technologies, and best practices.

• 2+ years of hands‑on experience in a technical email marketing role.
• Expertise in Hub Spot Marketing Hub and/or Salesforce Marketing Cloud
  .
• Strong understanding of HTML/CSS for email template development and troubleshooting.
• Proven ability to set up and manage lead scoring models and prospect funnels.
• Proficiency in A/B testing methodologies and analytics reporting.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• A keen eye for detail and a commitment to quality assurance.
• Strong communication and presentation skills, with the ability to…