Digital Advertising Administrator

Position Title: Administrator, Digital Advertising
Employment: Full-Time, Salaried, Exempt
Location: Phoenix, AZ, On-site, Non-Remote
Travel: 5-10%

Turning Point USA is a 501(c)3 non-profit organization founded in 2012 by Charlie Kirk. The organization’s mission is to identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government. Turning Point USA believes that every young person can be enlightened to true free market values. Since its founding, Turning Point USA has embarked on a mission to build the most organized, active, and powerful conservative grassroots activist network on high school and college campuses across the country.

With a presence on over 3,500 campuses, Turning Point USA is the largest and fastest-growing youth organization in America.

JOB DESCRIPTION:

Turning Point USA’s Media department is seeking a Digital Marketing Administrator to join our team. This person will play a key role in the creation and execution of paid digital marketing campaigns, including reporting and analyzing performance metrics. The ideal candidate should have experience creating digital ad assets, along with a basic understanding of Google Ads and Meta Ads platforms.

Responsibilities:

• Collaborate with the Graphic Design and Productions teams to design compelling ad assets.
• Publish and manage ad campaigns, ensuring timely delivery and proper targeting.
• Optimize campaigns based on performance data to improve key metrics such as click-through rate, cost-per-click, and conversion rates.
• Generate reports on campaign performance, offering actionable insights for continuous improvement.
• Work with various TPUSA departments to fulfill digital marketing campaigns.
• Manage tracking for campaign performance across platforms.
• Stay current with trends and best practices in digital marketing to ensure campaigns are innovative and effective.

Minimum Qualifications:

• 1 year experience with platforms like Google Ads and Meta Ads (Facebook/Instagram)
• Proficient in writing clear, concise, and persuasive ad copy that aligns with campaign goals and brand messaging.
• Strong eye for design and an understanding of how to pair engaging visuals with impactful messaging to create high-converting ads.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Creative, detail-oriented, and proactive problem-solver.
• Ability to identify issues in campaigns and apply creative solutions to improve results.

“WOW!” SKILLS

• Google Ads and Meta Ad Manager Certifications
• Basic knowledge of tracking tools (e.g., Google Analytics, Facebook Pixel).
• Background in Google Analytics