Senior Manager, Customer Lifecycle Marketing

Senior Manager, Customer Lifecycle Marketing

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself : we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award.

We're proud to be named a Leader in the IDC Market Scape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN's Products of the Year award in the inaugural Security Operations Platform category. Join a company that's not only leading, but also shaping, the future of security operations.

Our mission is simple :
End Cyber Risk. We're looking for a Senior Manager, Customer Lifecycle Marketing to be a part of making this happen.

Based in the U.S. or U.K.

We are seeking a Senior Manager, Customer Lifecycle Marketing to design, implement, measure, and continuously improve marketing programs that engage existing customers throughout their lifecycle. This role focuses on driving product adoption, usage, and ultimately renewal through a mix of marketing tactics and experiences, including email campaigns, webinars, online forums, and more.

This role is built for a marketer who thrives on balancing creative campaign strategy with data-driven execution. You'll design and run integrated programs, optimize marketing automation, and improve customer retention.

You'll collaborate across customer experience, customer success, product marketing, and content to translate strategy into results, and have a direct line of sight into how your work drives pipeline, retention, and revenue. More than an executor, you'll help shape the strategic direction of our go-to-market engine as we scale into new products and verticals.

This role is a key piece to the success of our next stage. You'll enable the customer marketing team to scale efficiently, strengthen campaign performance, and build a data-driven foundation that powers our expanding customer base product suite.

• Plan, launch, and optimize multi-channel campaigns to drive product adoption and retention across our customer base.
• Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.
• Partner cross-functionally on campaign planning and execution; provide structure, measurement, and optimization guidance.
• Work cross-functionally with Content, PMM, and Design to align messaging and assets to campaign goals.

• Design and optimize automated journeys for nurture, engagement, and onboarding.
• Standardize campaign reporting and dashboards for consistent visibility into performance.

• Love combining creative campaign strategy with operational precision.
• Can move comfortably between big-picture growth planning and hands-on execution.
• Know how to translate GTM strategy into real, repeatable marketing programs.
• Have a builder's mindset : you enjoy creating structure where there isn't one yet.
• Skilled in selling techniques within a proven sales process framework

• 47 years of B2B experience in customer marketing, lifecycle marketing, or customer success.
• Demonstrated success retaining and growing a customer base.
• Track record of designing and building demand gen and / or lifecycle programs.
• Solid grasp of funnel metrics and campaign analytics.
• Excellent cross-functional collaborator and communicator.
• Enthusiastic about mentoring junior teammates and managing projects end-to-end.

• Experience in cybersecurity industry a plus.

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA ), Best Places to Work USA ), Great Place to Work Canada ), Great Place to Work UK (2024), and Kununu Top Company Germany ). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally.

As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that by protecting people's and organizations' sensitive data and seeking to end cyber risk we get to work in an industry that is fundamental to the…