Senior Digital Accounts Manager

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At RPM, we’re in the business of extraordinary. We believe people‑first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

The Senior Digital Accounts Manager is responsible for leading a team of digital professionals to develop best‑in‑class digital marketing. This role drives digital strategy to meet objectives and project deliverables, focusing on inbound/outbound marketing, lead generation, and channel optimization to increase volume and promote brand growth through the development, management, and reporting of digital plans and partnerships.

• Guide, mentor, and lead a team of digital associates focused on paid media, social media, SEO, and website best practices.
• Establish strong relationships digital partners to manage media buying, placement, monitoring, and reporting.
• Lead the day‑to‑day operation of all digital marketing efforts at both strategic and operational levels.
• Measure and report performance of digital initiatives (SEO, paid search, email marketing, etc.) against goals (ROI and KPIs) and provide strategic recommendations.
• Contribute to large‑scale planning related to the execution of the digital strategy.
• Maintain end‑to‑end digital marketing capabilities and strategy aligned with the needs of each property and RPM Living.
• Oversee corporate and property‑level website strategy, SEO optimization, initiatives, and best practices.
• Set and deliver short‑ and long‑range content management direction for websites.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead overall approach to use of digital marketing agencies.
• General oversight and management of all digital initiatives for RPM properties and corporate channels, including websites, portals, SEO, paid search, ILS, reputation management, Google web tools, and social media.
• Develop and manage all components of digital marketing campaigns, including ads, landing pages, copy, and other assets.
• Audit and manage all digital marketing campaigns created in‑house or outsourced with vendor partners.
• Update training materials, guidelines and other documentation related to digital marketing systems.
• Provide expertise as needed to RPM clients in partnership with in‑house marketing associates and operations teams.
• Support business development efforts through digital marketing evaluation of prospective new properties and clients.
• Oversee and manage Google web tools for corporate and the property portfolio.
• Engage with content management system to improve SEO through website back‑end settings.
• Communicate all findings and performance insights to the management team, marketing team, and senior leadership to inform approval of sales goals, employee development, and customer service goals.

• Bachelor’s degree from a four‑year college or university, or equivalent combination of education and experience.
• Minimum of 2 years of digital marketing experience (preferably property management).
• Proven track record of success in internet advertising and social media campaigns.
• Ability to analyze online market conditions and respond accordingly.
• Google certification is a plus.

• May be required to sit or stand for extended periods of time.
• Must be able to read documents, computer screens and data.
• Must be able to hear and understand verbal communications in person and over the phone or computer.
• May occasionally be required to lift or carry items weighing up to 15 pounds.
• Must be able to operate a computer, keyboard, mouse and other office equipment.

• Hybrid role; requires work in Austin or Phoenix office 3 days per week.
• Open office setting with bright lights, constant noises, and distractions.

• Weekly pay for all associates working onsite at an apartment community.
• Comprehensive healthcare coverage available for all full‑time, regular associates.
• Employer‑paid employee assistance, mental…