Salesforce & Marketing Cloud Administrator

Please note:
This role is not eligible for immigration Work Visa sponsorship, either currently or in the future.

We are seeking a dynamic Salesforce & Marketing Cloud Administrator to optimize our CRM and marketing automation platforms. This role ensures seamless integration, data integrity, and compliance within a regulated financial services environment. You will collaborate cross-functionally to deliver personalized customer experiences, enhance operational efficiency, and support strategic marketing initiatives.

• Configure and maintain Salesforce org, including custom objects, fields, workflows, validation rules, and page layouts.

• Manage user roles, profiles, permissions, and security settings.

• Develop and maintain reports and dashboards for actionable business insights.

• Ensure data quality through regular audits and deduplication processes.

• Implement automation using Flow and other declarative tools.

• Collaborate with stakeholders to gather requirements and deliver scalable solutions.

• Oversee Experience Cloud portals, ensuring optimal user experience and security.

• Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder.

• Create and optimize email campaigns, journeys, and automations using Journey Builder and Automation Studio.

• Build and optimize customer journeys, triggered sends, and audience segmentation strategies.

• Ensure seamless integration between Salesforce CRM and Marketing Cloud.

• Maintain data hygiene, synchronization, and compliance with financial data privacy regulations (DOL, ERISA, SEC, FINRA, GDPR).

• Monitor Marketing Cloud performance, including campaign metrics, automations, and subscriber engagement.

• Provide actionable insights to improve targeting and personalization.

• Partner with legal and compliance teams to review and approve campaign content and data usage.

• Ensure compliance with CAN-SPAM, GDPR, and other data privacy regulations.

• Perform quality assurance checks, testing, and rendering validation before sending.

• Ensure adherence to industry regulations including ERISA, SEC, FINRA, and GDPR.

• Maintain audit trails for all CRM and marketing activities.

• Collaborate with compliance teams to implement secure data handling and encryption protocols.

• Bachelor’s degree in Marketing, Information Systems, or related field.

• Salesforce Certified Administrator (required);
  Advanced Admin or Platform App Builder preferred.

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification strongly preferred.

• 3+ years of experience in Salesforce administration and Marketing Cloud in a regulated industry.

• Proficiency in SQL, AMPscript, and HTML/CSS for email development.

• Strong understanding of CRM data models, marketing automation, and customer lifecycle management.

• Knowledge of email compliance and data governance best practices (CAN-SPAM, GDPR).

• Excellent problem-solving skills and ability to manage multiple projects simultaneously.

• Strong communication and collaboration skills to work cross-functionally with marketing, compliance, and IT teams.

• Salesforce Marketing Cloud Engagement Administrator.

• Salesforce Marketing Cloud Email Specialist.

• Salesforce Certified Data Architect (optional but beneficial).

• Experience with Journey Builder personalization and Einstein AI features.

• Project management experience (Agile or similar).