Senior Lifecycle Manager

Senior Retention & Lifecycle Manager

We're looking for a strategic and hands‑on Senior Retention & Lifecycle Manager to lead how we engage, activate, and grow customer value over time. This is a critical leadership role with end‑to‑end ownership of our lifecycle marketing engine - from onboarding to churn prevention to reactivation. You'll design and deliver high‑impact, data‑driven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth.

You'll work closely with product, engineering, analytics, call center, and growth teams - and play a key role in building Renmoney's portfolio management capabilities.

• Own and evolve our full-funnel lifecycle marketing strategy : onboarding, engagement, upsell, reactivation, win-back, and loyalty;
• Build high-impact journeys across email, push, SMS, Whats App, in-app, and telesales - mapped to behavior, risk profile, and product use;
• Design segmentation and targeting logic that supports personalization at scale, including persona-based, behavioral, and predictive models;
• Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
• Optimize customer journeys through experimentation (A / B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;
• Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering / data to streamline workflows and data quality;
• Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;
• Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders;
• Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.