Marketing Campaign Manager

Marketing Campaign Manager

Location:

Remote (U.S.)

B2

Gnow is a fast-growing govTech SaaS company that empowers government agencies and large organizations to create more transparent, efficient, and equitable procurement ecosystems. Our platform supports some of the most complex public sector organizations in North America. We are mission-driven, people-focused, and committed to building technology that drives accountability and impact. If you’re excited by the opportunity to shape how government agencies operate at scale, you’ll love building with us.

We’re searching for a highly skilled, data-driven, and hands-on Marketing Campaign Manager to lead the planning, execution, and optimization of integrated lead generation programs. In this role, you’ll build campaigns that reach some of the most complex and well-known public sector organizations in North America.

If you’re equal parts strategist and doer, thrive in a fast-paced environment, and love building sophisticated marketing engines that generate measurable growth, this is the role for you.

• Develop and execute integrated marketing campaigns aligned with business goals, target personas, and acquisition objectives.
• Translate go-to-market strategies into actionable campaign plans in partnership with product marketing, business development, sales, and demand generation.
• Manage the full campaign lifecycle, from intelligence gathering and strategy formulation to execution, optimization, and post-campaign analysis.

• Own multi-channel lead generation programs across email, paid media, digital advertising, content syndication, and more.
• Use marketing automation and CRM platforms (e.g., Hub Spot , Salesforce ) to build segmented lists, create campaign assets, streamline workflows, and manage end-to-end execution.
• Maintain campaign calendars, timelines, and deliverables to ensure flawless execution across all programs.

• Track and analyze campaign results, including SQLs, opportunity creation, conversion rates, pipeline contribution, and ROI.
• Optimize in-flight programs to enhance performance and accelerate customer acquisition.
• Share insights and recommendations with stakeholders, using data to shape future strategies.
• Continuously test and refine tactics to drive efficiency and effectiveness.

• Partner closely with sales to ensure alignment on audiences, messaging, and lead follow-up.
• Develop and present clear, compelling campaign playbooks and overviews that communicate objectives, timelines, and expected outcomes.
• Provide visibility into marketing programs, ensuring stakeholders remain informed and engaged.

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 5+ years of marketing experience , with a strong background in campaign management or demand / lead generation—ideally within Gov Tech or B2B SaaS .
• Proven ability to design, execute, and scale integrated, multi-channel campaigns that drive customer acquisition and pipeline growth.
• Strong understanding of the B2G / B2B buyer journey , funnel stages, and SaaS sales cycles.
• Hands-on experience with marketing automation tools (e.g., Marketo, Hub Spot, Pardot ) and CRM platforms (e.g., Salesforce ).
• Data-driven mindset with the ability to interpret metrics and convert insights into action.
• Exceptional project management, organizational, and communication skills.
• Thrives in fast-paced, high-growth environments and enjoys collaborating with cross-functional teams.

B2

Gnow provides a competitive benefits package designed to support your health, financial security, and work-life balance as a full-time employee :

• We offer a competitive salary complemented by a variable commission plan designed to reward performance.
• Comprehensive Coverage from Day One :
  Medical, dental, and vision insurance start your first day.
• Choice and Flexibility :
  Choose from 11 nationwide United Healthcare plans. One plan is 100% employer-paid for employee-only coverage.
• Affordable Dental & Vision :
  Low-cost options for employees.
• 401(k) Retirement Savings : 100% employer match…