Director, Marketing Analytics

## Director, Marketing Analytics Apply:
Hybrid:
Banner Health Corp Phoenix (2901 N Central Ave):
Full time:
Posted Today:
R4456102
** Primary City/State:
** Phoenix, Arizona
** Department Name:
** Digital Customer Engagement
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* Work Shift:

** Day
* * Job Category:
** Marketing and Communications Banner Health believes leadership matters.  We look for people who share our vision making health care easier, so life can be better. Our leaders are at the front of the health care transformation, planning the future of Banner Health.  Banner Health has earned Great Place To Work Certification TM for the third consecutive year. We’re committed to a workplace culture where team members trust the people    they work for, take genuine pride in their work, and enjoy collaborating with colleagues.  

As the Director of Marketing Analytics, you will have the opportunity to define what world-class marketing analytics looks like. In this role, you will harness the power of data and analytics to drive smarter, more effective campaigns across digital channels. From monitoring email and website performance to deep-diving into social media analytics, you will track and measure KPIs for both organic and paid social efforts — turning insights into action.

As a trusted internal consultant to Marketing leadership, you will also play a pivotal role in shaping strategy while ensuring seamless website functionality and peak digital performance across the board.

Your pay and benefits are important components of your journey at Banner Health. This opportunity includes the option to participate in a variety of health, financial, and security benefits. In addition, this position may be eligible for our Management Incentive Program as part of your Total Rewards package.

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY This position is responsible for building and leading the enterprise marketing analytics function for Banner Health. Working within Digital Engagement, this leader will architect the measurement infrastructure, team, and culture of data-driven decision-making that will underpin the marketing department's efforts across brand, growth, digital, and communications channels. This is a builder's role — equal parts strategist, technologist, and storyteller. The role will translate complex data into clear insights that drive smarter investments, sharper campaigns, and stronger health system performance.

They will serve as a trusted advisor to marketing leadership and an internal consultant to service-line and market leaders across the organization. This position will establish and operationalize measurement frameworks across multiple  core capability areas: brand health and reputation tracking, growth marketing performance and lead conversion, digital and web analytics, social media analytics and audience intelligence, and earned media and communications impact.  

CORE FUNCTIONS
1. Leverage third-party tools like NRC to manage and report enterprise brand tracking across all Banner’s markets and priority services, including aided/unaided awareness, preference, Net Promoter Score (NPS), and trust indices.  Establish baseline benchmarks and cadence for reporting; partner with research vendors and/or build in-house survey infrastructure. Synthesize brand data with competitive intelligence and market share to produce…