Vice President Ecommerce

Department: Marketing / Digital Commerce

Reports To: Chief Marketing Officer (CMO)

The Vice President of eCommerce is responsible for driving the company’s digital commerce strategy, growth, and performance across all online channels. This role oversees the end-to-end eCommerce operations, including Amazon management, digital marketing, conversion optimization, merchandising, analytics, and customer experience.

• Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.
• Lead digital initiatives that enhance the brand’s online presence and customer journey.
• Collaborate with executive leadership to align eCommerce goals with broader business objectives.

• Drive paid and organic traffic through SEO, SEM, email, social media, and affiliate channels.
• Oversee A/B testing, personalization, and conversion rate optimization strategies.
• Utilize analytics tools (Google Analytics, Shopify Analytics, etc.) to measure KPIs and inform data-driven decisions.

• Oversee online merchandising, product assortment, pricing strategy, and promotional campaigns.
• Partner with supply chain and fulfillment teams to ensure seamless order management and customer satisfaction.
• Build and lead a high-performing eCommerce team, including digital marketing, content, and operations staff.
• Foster a culture of innovation, collaboration, and accountability.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership role
• Expert knowledge of Amazon marketplaces.
• Proven success in scaling DTC (Shopify) revenue and improving conversion rates.
• Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.
• Excellent leadership, project management, and communication skills.
• Salary from $175,000 - $230,000 for the right candidate.