Digital Marketing Specialist

Optimize Consulting delivers digital marketing for nonprofit and B2B clients and for the firm itself. As Digital Marketing Specialist, you handle that work in close partnership with our Key Account Managers, who own each client relationship. Most of your time goes to ad placement and CRM management, including email, segmentation, and workflows, with SEO and analytics work alongside. You also join client calls to review performance and recommend changes.

You report to the VP of Client Services.

Optimize Consulting is a revenue operations and moves management firm. We help organizations of any size transform how revenue flows through them. Our clients range from some of the most respected nonprofits working for free markets and free people to global enterprises and growing businesses, and our work has helped them generate more than $125 million in revenue.

We bring enterprise-level strategy and technology to every engagement and run our own firm the same way. Shared methodologies like Getting Things Done keep our fully remote team aligned and working ahead, so deadlines rarely turn into fire drills.

We are partner-owned, independent, and growing quickly. If you have spent years grinding inside a nonprofit or agency and want work you can be proud of without giving up your evenings, Optimize Consulting is built for you.

Optimize Consulting delivers digital marketing for nonprofit and B2B clients and for the firm itself. As Digital Marketing Specialist, you handle that work in close partnership with our Key Account Managers, who own each client relationship. Most of your time goes to ad placement and CRM management, including email, segmentation, and workflows, with SEO and analytics work alongside. You also join client calls to review performance and recommend changes.

You report to the VP of Client Services.

• Partner with Key Account Managers on each account: align digital work with client goals, share performance updates, and support their client conversations with data.
• Plan, launch, and manage paid campaigns across Google Ads, Meta, Microsoft Ads, Linked In, and sponsored content placements.
• Manage client CRMs, including Hub Spot, Salesforce, Mailchimp, Virtuous, and Brevo: build segments, set up email campaigns, and create automation workflows.
• Improve search visibility through keyword research, on-page SEO, and technical fixes.
• Set up and maintain tracking and analytics so clients can see which channels produce donors, leads, and revenue.
• Join client meetings to review performance, explain results plainly, and recommend changes.
• Run the firm's own digital marketing, treating Optimize Consulting as a client with its own goals and reporting.

At 90 days, you manage digital work for client accounts plus the firm's own account. You have joined Key Account Managers on client performance reviews and completed at least one ad campaign and one CRM build with them. Key Account Managers start to bring you into planning, you own the reporting and process for our ad placement service, and clients act on your recommendations.

At one year, you are a core part of client success across the portfolio: clients see measurable results from the digital work you lead, Key Account Managers rely on you for digital strategy on every account, and you help shape how the firm's digital services grow.

• At least three years of hands-on digital marketing experience, including managing paid campaigns in Google Ads and Meta.
• Strong CRM skills: you can build segments, email campaigns, and workflows in Hub Spot, Salesforce, or a comparable platform.
• The ability to turn performance data into clear recommendations for clients and Key Account Managers.
• Diligence: you check your work before it goes live and catch problems before clients do.
• Strong organization: you track tasks across several accounts in a reliable system and keep documentation current.
• Ownership of your own week: you plan your work, keep commitments without reminders, and raise problems early.

• Nonprofit experience, especially in digital fundraising, donor acquisition, or Google Ad Grants
• Agency or consulting experience serving several clients at once
• Hub Spot certifications, or comparable certifications in Salesforce, Google Ads, or Meta
• Deep knowledge of tracking and analytics, including GA4, Google Tag…