Director, Organic Acquisition

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director, Organic Acquisition based in the United States. The Director, Organic Acquisition will lead the development and execution of innovative organic growth strategies, driving high-quality website traffic, customer engagement, and lead generation. This strategic leadership role will oversee the evolution of search engine optimization (SEO) and answer engine optimization (AEO), adapting to the rapidly changing digital landscape shaped by generative AI and large language models (LLMs).

The successful candidate will combine deep technical expertise, creative content strategies, and data-driven experimentation to strengthen brand visibility and maximize organic acquisition performance. Working closely with Product, Engineering, Editorial, Analytics, and Marketing teams, this leader will establish a scalable, consumer-focused search strategy. The role also includes managing and developing a high-performing team while influencing organic search initiatives across multiple digital platforms.

This is an exciting opportunity to shape the future of digital discovery and drive measurable business growth within an innovative, technology-driven environment.

• Organic Search Strategy & Growth
  • Develop, own, and execute the overall organic acquisition strategy, covering technical SEO, content optimization, AEO, LLM visibility, and emerging search technologies.
  • Drive sustainable growth in organic website traffic, customer engagement, and lead generation through innovative and scalable acquisition initiatives.
  • Lead the organization’s evolution from traditional SEO practices toward a comprehensive search discovery strategy that incorporates generative AI, LLM-powered search results, and agentic solutions.
  • Identify opportunities to improve brand discoverability, organic visibility, and conversion performance across digital channels.
  • Monitor changes in search engine algorithms, AI-powered search experiences, and consumer search behavior to ensure strategies remain competitive and relevant.
• Technical SEO & Content Optimization
  • Partner with Product, Engineering, and UX teams to develop and execute an aligned SEO roadmap, ensuring technical priorities are integrated into product development and website improvements.
  • Collaborate with dedicated product managers and SEO engineers to prioritize technical initiatives and deliver measurable improvements.
  • Conduct regular technical SEO audits, competitor assessments, and website health evaluations using industry-leading tools.
  • Work closely with Editorial teams to identify content opportunities aligned with consumer search intent, audience needs, and business objectives.
  • Develop innovative content optimization frameworks, including modular SEO content, FAQ schemas, structured data, and AI-assisted content creation.
  • Champion experimentation and testing initiatives to improve content quality, search performance, and organic conversion rates.
  • Develop strategies that help search engines and LLMs understand, interpret, and surface relevant website content.
• Analytics, Performance & Technology
  • Own organic search analytics and performance measurement, tracking key indicators such as rankings, traffic, click-through rates (CTR), conversions, and lead generation.
  • Translate performance data into actionable insights, strategic recommendations, and continuous optimization initiatives.
  • Select and manage SEO vendors, technology platforms, and analytical tools to support the organization’s organic acquisition objectives.
  • Leverage platforms such as Google Search Console, Google Analytics 4 (GA4), SEMrush, Ahrefs, Screaming Frog, and Lumar to monitor…