Web Analytics Specialist; Data)

This role is fully remote. You can work from any country, primarily across the Americas, provided your local time zone is within three hours of Mexico City (CDMX). The time-zone requirement applies to every location, including locations in countries with multiple time zones or daylight saving time.

Own web analytics across merchant SEO, web performance, and experimentation. You’ll connect data from Amplitude, SEO and Looker reports, spreadsheets, and page-level reports to make performance reliable and usable, investigate changes, and turn findings into decisions and follow-up.

This is a part-time role of around 20 hours per week, for a project expected to run through most of 2027.

• Build an integrated merchant dashboard with an overall view and drill-downs by vertical, channel, acquisition or content page, and experiment. Connect SEO/AEO and web performance with leads and conversion outcomes. Include downstream MQL and closed-won data where access and definitions allow.
• Document channel, funnel, conversion-event, and reporting-window definitions. Explain discrepancies between Amplitude and the client’s internal reporting, including event-level versus user-level UTMs and single-touch versus multi-touch attribution. Investigate anomalies before drawing conclusions.
• Maintain and validate experiment reporting with the CRO team, including conversion funnels, control and variant splits, traffic entering the experience, and channel breakdowns. Identify tracking gaps and follow through with the client’s analytics and Mar Tech team on fixes.
• Monitor weekly changes in traffic, leads, conversion rate, and page performance. Investigate the questions behind those changes and maintain a prioritized analytics backlog with clear next steps.
• Coordinate requests and findings across SEO, Web/CRO, and the client team.
• Own reporting requirements and validation during the Amplitude-to-Meridian transition, including global dashboards, testing reports, weekly reports, and reusable page-level reports. Preserve reporting definitions and validate migrated output.
• Use AI and available integrations to reduce repetitive dashboard work while reviewing the logic, data quality, and conclusions.

The role may include reconciling data across sources if approved cloud and database access becomes available. This depends on access being granted.