SEO & AIO Manager

Fourth is the world's largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!

Interested in joining our smart, fun, and talented team?

The SEO & AIO Manager owns all non-paid traffic and is accountable for turning it into revenue. You will build and run the SEO and AI Optimization (AIO) program that makes us visible in traditional search and in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, and similar). You'll set a unified content strategy organized around topic clusters, manage our SEO/CRO agency, run our organic Reddit presence, and own the website's structure and page-level experience.

Success is measured down the funnel: non-paid traffic to MQLs, SAOs, pipeline, and closed-won revenue.

SEO and AIO program

• Build and execute a strategy covering on-site optimization, technical SEO, off-site authority building and backlinking, and AI answer-engine visibility.
• Plan and publish blog posts, build our resource hubs, guides, and other on-site content, working with content writers and subject-matter experts (product marketers).
• Track and improve brand citations and share of voice in AI-generated answers and adapt tactics as search and AI platforms evolve.
• Build a content strategy aligned with subject-matter experts (product marketers) initiatives.
• Organize all content into topic clusters: blogs, guides, templates and tools, restaurant and hospitality data, industry news, and new and refreshed content pages.
• Maintain a content roadmap and editorial calendar that ties each cluster to a product initiative, a target audience, and a funnel goal.
• Audit existing content regularly to decide what to refresh, consolidate, or retire, and ensure internal linking reinforces each cluster.

Non-paid traffic ownership

• Own the target for organic and other non-paid traffic, including forecasting, reporting, and prioritization.
• Report regularly to marketing leadership on performance, learnings, and next steps.

Agency management

• Own the relationship with our SEO and CRO agency: scope, roadmap, priorities, and QBRs.
• Hold the agency accountable to outcomes and deadlines and decide what to manage in-house versus outsource.

Website ownership

• Own the website experience for organic performance and conversions.
• Wireframe net-new pages and page refreshes, and partner with design, web development, and the CRO agency to ship them.
• Maintain site architecture, internal linking, and page templates for both search engines and AI crawlers.

• 5+ years in SEO and organic growth, ideally in B2B SaaS
• Proven record tying SEO work to pipeline and revenue, not just rankings or traffic
• Strong command of technical SEO, content strategy, and link building
• Hands-on knowledge of AIO/GEO best practices and how AI search engines source and cite content
• Experience managing external agencies
• Ability to wireframe pages and brief designers and developers
• Fluency in SEO and analytics tools (e.g., GA4, Search Console, Ahrefs/Semrush) and in CRM and attribution reporting (e.g., Salesforce, Power BI)
• Experience running a brand's organic presence on Reddit or other communities
• Experience with CRO and A/B testing
• Experience with Word Press
• Experience in hospitality, restaurant tech, or workforce management software

• Non-paid organic sessions and keyword visibility
• Non-paid sourced MQLs, SAOs, pipeline, and closed-won revenue
• Visibility and citation…