SEO Manager

Where you’ll be working: Atlanta, GA or Knoxville, TN

What you’ll be doing:

• Take full ownership of regular client-facing duties such as status updates, reporting calls, dashboard updates, etc., exhibiting full understanding of a performance mindset as it relates to your accounts.
• Bring proactive SEO opportunities to your clients and Directors, taking full advantage of the SEO toolkit and available platforms.
• Showcasing regular usage and proficiency of SEO platforms such as Google Analytics, Google Search Console, Screaming Frog, Google Data Studio, SEMrush, Brightedge, and Adobe Analytics.
• Maintaining the main client and account team point of contact relationship for most of your accounts, including effective email and call etiquette and responsibilities.
• Mentoring any direct reports or shared reports you have to share the skills and knowledge you have gained thus far.

What you bring:

• Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands
• Exceptional analytical capabilities paired with effective client communication skills
• Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, , Bright Local, etc.)
• Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
• Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
• Managing Enterprise-level SEO software (Bright Edge, Conductor, seo Clarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities
• Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction
• Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
• Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training
• Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager
• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion
• Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level
• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
• Consult and work directly with our internal and external website development partners and firms to implement your recommendations
• Champion department processes, stay current on SEO industry trends and best practices
• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates

Why you’ll want to work at Tombras:

• Family - It comes first, on every list.
  
  Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or…