Independent Expenditures Director

About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)

For more than 55 years, Reproductive Freedom for All and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for everybody. We are powered by our more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.

Reproductive Freedom for All centers diversity, equity, inclusion, and justice in our organization and our work. Continuously learning from our history, we hold ourselves accountable to achieve reproductive freedom with equitable access for everybody. As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on others.

We also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it. For more information on Reproductive Freedom for All, please visit our website.

Reproductive Freedom for All seeks a seasoned Independent Expenditure (IE) Director for a cycle-limited role. This position will lead the organization’s multi-state IE program to advance political and electoral goals, developing and executing a comprehensive paid communications and accountability strategy to elect reproductive freedom champions. The Director will manage multimillion-dollar budgets, direct message testing and creative development, coordinate closely with allies and IE tables, and ensure full compliance with FEC and state regulations.

This role requires strong strategic judgment, experience running large-scale IE or campaign operations, and a deep commitment to advancing reproductive freedom, equity, and justice.

Location:

Remote

Salary range: $110,000 - $150,000

Reports to:

Chief Campaigns & Advocacy Officer

Details:
Full
- Time; FLSA-Exempt, Non-Union, Temporary (through December 31, 2026)

• Lead and manage Reproductive Freedom for All’s Independent Expenditure (IE) program to advance the organization’s political and electoral goals;
• Develop and execute a comprehensive independent expenditure strategy and corresponding tactics to elect reproductive freedom champions and hold opponents accountable;
• Manage the IE budgets, paid communications programs, and direct voter contact programs across multiple states;
• Manage IE staff and work directly with IE consultants, building an inclusive, high-performing team that reflects the diversity of the communities we serve;
• Collaborate with senior leadership to set the overall vision, goals, metrics, and timelines for IE activity that align with organizational priorities and values, as legally permissible;
• Manage the development and implementation of message and ad testing, polling, and creative content to ensure that paid communications are evidence-backed, effective, inclusive, and grounded in our mission;
• In coordination with the Data & Analytics department, drive electoral targeting and direct voter contact experimentation and programming;
• Serve as the staff lead on independent expenditure side coordination with allied organizations, coalitions, and IE tables, representing Reproductive Freedom for All as a trusted and strategic partner;
• Track all tactics, products, and testing for use by relevant departments, as legally permissible;
• Work closely with legal, compliance, and finance teams to ensure all IE activities meet applicable FEC and state-level requirements and reporting standards;
• Partner with staff on the independent expenditure side of the Communications team to ensure message alignment and consistency across IE programs, earned media, and candidate engagement efforts;
• Collaborate with the Development team to brief donors and partners on IE strategy, impact, and outcomes, including preparation of materials for reports and…