Director of Content

Join the award-winning Arizona PBS team as our next Director of Content and help shape how we tell stories that inform, engage and inspire audiences across Arizona.

Working closely with the Senior Director of Content, the Director of Content translates Arizona PBS’s content strategy into impactful storytelling across broadcast, digital and social platforms. As a key leader on the content team, you will guide experienced producers and content creators, champion innovative approaches to storytelling, and ensure our programming reflects the interests, needs and the communities we serve.

This is a leadership role, you will deliver through your team, setting the standard for storytelling while developing the producers who create it.

This role combines strategic thinking with day-to-day leadership. You will oversee content planning, guide production and distribution workflows, identify emerging opportunities, and use audience insights to strengthen engagement and expand our reach. From developing new storytelling formats to optimizing how content reaches audiences on different platforms, you will help Arizona PBS evolve how we serve our community while upholding the editorial integrity and public service mission that define public media.

The ideal candidate is an editorially strong, collaborative leader who knows how to turn big-picture priorities into effective execution, empower creative teams, and balance innovation with sound judgment, resources and results.

• Translate Arizona PBS’s content strategy into actionable plans for local storytelling across broadcast, digital and social platforms.
• Lead the day-to-day planning, development, production and distribution of short-form and long-form content, ensuring projects align with organizational priorities and audience needs.
• Manage the content calendar, balancing immediate programming needs with long-term editorial priorities, special initiatives and emerging opportunities.
• Oversee the content greenlight process, evaluating ideas for editorial merit, audience relevance, strategic alignment, feasibility and impact.
• Guide producers in developing compelling, distinctive stories and experimenting with new formats, platforms and approaches to storytelling.
• Develop strategies to attract new audiences, deepen engagement with existing audiences and extend the reach and impact of Arizona PBS content.
• Analyze audience data, platform performance and industry trends to inform editorial decisions, refine distribution strategies and identify opportunities for growth.
• Champion inclusive, storytelling that reflects the experiences, perspectives and needs of communities throughout Arizona.
• Serve as a resource for editorial standards and practices, ensuring content meets Arizona PBS’s expectations for accuracy, fairness, independence and integrity.
• Monitor changes in public media, journalism, digital platforms and audience behavior, recommending strategic adjustments as needed

• Directly supervise, mentor and develop content producers and the Producer/Social Media Manager, providing clear direction, constructive feedback and opportunities for professional growth.
• Foster a collaborative, creative and accountable environment that empowers team members to take thoughtful risks, solve problems and deliver high-quality work.
• Establish priorities, delegate effectively and manage team capacity to balance competing projects, deadlines and organizational needs.
• Collaborate with the Senior Director of Content and leaders across production, news and public affairs, digital, marketing, development and other departments to align priorities and maximize content impact.
• Represent the content team in cross-departmental…