Image Project Lead - East Coast

Job Family Group:
Project Management Group

Job Description:

Lead BP branded-image programs and site projects across the assigned geography, including the East of the Rockies Retain JOI jobber program and direct channels in NJ and NY. Manage initiatives from estimate and approval through execution, closeout, and investment settlement while ensuring safety, brand compliance, financial control, and customer satisfaction.

• People:
  No direct reports; coordinates third-party service providers.
• Financial scope: $25–$45 million in annual program and project implementation.
• Business scope: U.S. fuels, retail, and mobility image programs across multiple offers and channels of trade.

• Manage image programs and projects to approved scope, budget, schedule, and procure-to-pay requirements.
• Develop image Statement of Work documents and estimates for Retain JOI projects and support Sales teams and customers through project approval and delivery.
• Track contracted customer image investments and process image-fund settlements.
• Lead capital, revenue, and incentive-funded image projects in New Jersey and New York.
• Measure performance using BP systems, key performance indicators, status reviews, and reporting.
• Manage internal and external stakeholder expectations throughout the project life cycle.
• Lead contractor safety performance, including Control of Work compliance, field observations, and near-miss reporting.
• Launch image and upgrade programs developed with Offer Development and other business partners.
• Deliver site-level programs such as brand rollouts, lighting, signage, and designated infrastructure upgrades.
• Embed BP safety expectations across the supply chain and verify that completed work meets customer and business requirements.
• Drive continuous improvement in brand conversion and imaging processes.
• Enforce visual brand standards across Fuels North America for retail sites and resolve noncompliant conditions.
• Advise Sales and Marketing on project risk, mitigation strategies, and image requirements for new initiatives.
• Partner with Maintenance, Real Estate, Sales, Logistics, Marketing, Legal, and Remediation Management to support retail compliance.

• Bachelor’s degree.
• Minimum 10 years of project management and/or vendor relationship management experience.
• Three to five years of retail facility operations experience, including retail fueling systems.
• Working knowledge of OSHA requirements, internal engineering standards, third-party contractor vetting, and API 1646.
• Demonstrated Control of Work knowledge and leadership experience.
• Experience managing multiple external vendors and complex stakeholder relationships.
• Strong HSSE, risk assessment, operating management system, and process improvement expertise.

• Project Management Professional (PMP) certification.
• U.S. Green Building Council LEED credential.
• Experience in emergency response and incident investigation.
• Knowledge of integrity management, crisis management, incident management, and investigation.

• Leads, coaches, and influences teams without direct authority.
• Balances operational execution with strategic thinking and can set direction for complex programs.
• Builds trust and commitment across all levels of the organization.
• Makes difficult decisions, speaks up, and considers diverse perspectives.
• Communicates clearly in writing and verbally and manages challenging conversations effectively.
• Demonstrates initiative, urgency, sound judgment, and consistent follow-through.
• Builds networks, shares knowledge, and acts as an effective change leader.
• Sets clear expectations and delivers high standards of HSSE and business performance.
• Models BP beliefs and safety principles.

• Understands the business unit context and the broader impact of decisions on colleagues, communities, and the environment.
• Applies the technical knowledge needed to meet industry, BP, legal, and compliance requirements.
• Identifies and leads continuous improvement opportunities in process, quality, and customer delivery.

BP is a global energy business engaged in the exploration, production, refining, trading, and distribution of energy. Safe and reliable operations, including personal and process safety, are core priorities. The Safety and Operational Risk function supports improvement in safety, health, environmental performance, security, crisis management, and integrity management…