Senior Marketing Manager

Senior Marketing Manager

Hash Kitchen is looking for a dynamic and strategic Senior Marketing Manager to lead and elevate our marketing efforts across all channels. This role is a hands‑on leadership position responsible for shaping brand strategy, driving creative storytelling, and executing impactful campaigns that fuel growth, profitability, and brand relevance. The Senior Marketing Manager will oversee everything from digital and social media strategy to PR, creative development, and go‑to‑market initiatives—playing a key role in bringing our bold, high‑energy brand to life in existing markets and new openings alike.

• Career Growth Opportunities
• Competitive Salary
• Health, Dental, and Vision
• PTO (competitive package)

Skills and Qualifications

• Bachelor's Degree in Marketing, Business, or related field
• 5+ years of relevant marketing experience
• 3+ years of successful and progressive management experience
• Experience in content creation, SOE, Email, and PPC
• Experience and knowledge in segmentation, data enhancement, attribution, optimization, and B2B demand generation best practices
• Proficient in Google Analytics
• Proficient in Microsoft Suite
• Live by and possess our Values:
  Competency, Humility, Integrity, and Positivity
• Exceptional analytical, problem‑solving, communication, and decision‑making skills
• Ability to lead and motivate a team
• Collaborative, growth mindset, and partnership‑oriented
• Exceptional attention to detail
• Excellent verbal and written communication
• Strong organizational skills
• Ability to multitask and complete tasks in a timely, accurate manner
• Valid driver's license
• Regular and predictable attendance

Essential Duties & Responsibilities

• Lead the development and implementation of marketing
• Develop and implement innovative social media strategies for Hash Kitchen
• Conduct market research and competitor analysis and stay up to date with industry trends to ensure each brand remains relevant. Help shape the online presence of the Hash Kitchen, helping drive brand awareness, engagement, and growth
• Collaborate with in‑house photography, videography, and the Savory creative team to design eye‑catching visuals that align with the identities of the brand and the target audiences. Brainstorm fun campaign ideas with the content creator and help bring the vision to life through photography and videography
• Direct, coordinate, and oversee the creative development for content, including lifestyle, F+B photoshoots + video shoots
• Interact with followers and the broader online community across all platforms for each brand. Respond to comments, messages, and inquiries, fostering meaningful conversations and maintaining a positive brand image
• Develop and maintain a well‑organized social media content calendar and yearly marketing calendar for each brand. Utilize social media management tools like Later to schedule and automate posts efficiently
• Present the marketing calendar to each team quarterly so everyone is ahead of all upcoming campaigns
• Work with Paige and our PR team to identify and collaborate with influencers, brand advocates, and relevant partners for the brand. These partnerships should amplify the reach of the brand and generate authentic engagement
• Work closely with Mack Media Relations to coordinate media visits, interviews, press requests, and deliver requested assets for local media publications.
• Plan media events with Mack Media + and deepen relationships with media, influencers, journalists, and charitable organizations
• Help maintain an organized Marketing budget for the brand
• Collaborate with cross‑functional teams to coordinate creative development, advertising, and promotional efforts for campaigns. Leads the planning and executing of marketing campaigns, ensuring alignment with campaign goals and objectives. Provide mentorship and guidance for the overall marketing team
• Develop monthly and special event promotions and offers for Hash Kitchen
• Attend networking and charitable events, on‑site and off‑site events to deepen brand awareness within the local communities
• Work with the Savory Marketing team on billboard (Blip) campaigns
• Send monthly recaps stating all the wins from the marketing team for Savory business…