Senior Manager, Marketing, BW Core Brands – Hybrid AZ

Join BWH Hotels – Where Passion Meets Purpose

At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.

Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including World Hotels™, Best Western® Hotels & Resorts, and Sure Stay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!

We're looking for someone to help lead the strategic development and execution of brand marketing initiatives across Best Western Core Brands. Our Core brands are Best Western, Best Western Plus, and Best Western Premier. In this role, you'll focus on building and evolving brand architecture, partnering with hotel brand managers, operations, and digital teams to deliver integrated, guest-centric marketing strategies that elevate brand equity and drive business growth.

• You’ll take the lead in developing and refinement of brand architecture across Best Western Core Brands, ensuring consistency, clarity, and differentiation.
• Translate brand positioning into actionable marketing strategies and guest-facing experiences.
• Be a champion for our brand across all touchpoints, ensuring alignment with brand standards and guest expectations.
• Partner with hotel brand managers to align on brand goals, guest insights, and property-level activations.
• Work hand-in-hand with our operations teams to integrate brand standards into service delivery and guest experience.
• Work closely with digital marketing specialists to develop content strategies, CRM initiatives, and optimize owned channels.
• Help guide our paid media strategy in partnership with internal teams and external agencies, ensuring campaigns are brand-aligned and performance-driven.
• Analyze campaign performance and guest engagement metrics to inform future strategies and improve ROI.
• Support seasonal and evergreen campaign development, from briefing through execution and post-campaign analysis.
• Collaborate with regional marketing teams to tailor brand strategies to local market dynamics, including seasonal trends and community engagement.
• Integrate personalization strategies into guest experience touchpoints, leveraging CRM data and loyalty program insights.
• Partner with loyalty program team to drive member engagement and brand affinity.
• Contribute to revenue growth and booking performance through targeted brand campaigns and performance tracking.
• Utilize CRM platforms and Adobe tools (e.g., Adobe Experience Manager, Adobe Analytics) to manage and optimize marketing efforts.
• Leverage AI tools to create operational efficiencies via processes, content development, and campaign optimizations
• Share your ideas and insights with senior leadership and performance updates to senior leadership and cross-functional stakeholders.
• Help us grow and improve every day by evaluating and refining marketing processes, tools, and reporting systems.
• You’ll also have the opportunity to mentor junior team members.

We’re looking for someone with around 8 years of experience in brand marketing, preferably within the hospitality, travel, or lifestyle sectors.

A Bachelor’s Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience.

• A solid understanding of brand strategy, digital marketing, and paid media.
• Financial and budgeting acumen.
• Intermediate proficiency in Microsoft Office Suite.
• Familiarity with CRM platforms and Adobe tools (e.g., Experience Manager, Analytics).
• Comfortable managing complex projects and cross-functional relationships.
• Great communication and presentation skills.
• De…