Product Marketing Manager

Calero is a leading provider of Technology Business Management and SaaS Management solutions, helping organizations gain visibility and control over their technology ecosystems. We empower clients to simplify complexity, optimize spend, and drive digital transformation through actionable insights and automation.

Calero is seeking an experienced Product Marketing Manager to support in our go to market for our SaaS Management solutions. This is a highly strategic and hands‑on role responsible for translating market insights and product capabilities into compelling positioning, messaging, and programs that drive demand, adoption, and retention. Reporting to the Sr. Director of Product Management, the ideal candidate will have 5–7 years of product marketing experience in SaaS and a strong track record of building and executing data‑driven marketing strategies.

You will be the voice of the customer and a key partner to Product Management, Sales, and Demand Generation teams — helping shape how Calero’s SaaS Management solutions compete and win in the market. You’ll work as part of a collaborative, dynamic marketing team that includes content, channel, and demand generation counterparts, ensuring a cohesive and high‑impact go‑to‑market motion across the customer lifecycle.

• Go-to-Market Coordination: Coordinate and manage the go-to-market execution for Calero’s SaaS Management offerings — from market analysis and launch planning to performance measurement and optimization.
• Product Positioning & Messaging: Develop differentiated, customer‑ and outcomes‑centric messaging that clearly articulates value propositions and business outcomes for diverse audiences and industries.
• Pricing & Packaging Strategy: Partner with Product Management and Sales Leadership to define and evolve pricing and packaging strategies that align with customer value and business goals.
• Market & Competitive Intelligence: Conduct ongoing market, customer, and competitive analysis to identify opportunities, threats, and areas for differentiation. Translate insights into actionable strategies.
• Sales Enablement: Equip the sales organization with tools and training that accelerate deal velocity — including battle cards, presentations, ROI tools, and customer use cases.
• Cross‑Functional
  
  Collaboration:
  
  Partner closely with Product Management, Sales, Operations, and Marketing peers to ensure alignment from product development through customer engagement.
• Data‑Driven Marketing: Apply a data‑driven approach to campaign and program development, tracking performance against key performance indicators (KPIs) and objectives and key results (OKRs) to ensure measurable business impact.
• Customer Advocacy: Capture and elevate the voice of the customer through success stories, testimonials, and feedback loops that inform messaging, product evolution, and retention strategies.

• Education: Bachelor’s degree required (Marketing, Business, Communications, or related field preferred).
• Experience: 5–7 years of product marketing experience in SaaS or a closely related B2B technology segment.
• Proven success defining and executing go‑to‑market strategies in a dynamic, fast‑paced environment.
• Strong analytical skills and ability to use data to drive strategy, measure performance, and optimize results.
• Excellent communication, storytelling, and presentation abilities — able to simplify complex concepts into clear, customer‑driven narratives.
• Demonstrated collaboration with cross‑functional teams, including Sales, Product Management, and Demand Generation.
• Strategic thinker with hands‑on execution skills and a passion for market insights and customer impact.

• Play a key role in shaping the go‑to‑market success of Calero’s growing SaaS Management portfolio.
• Collaborate with a high-performing marketing team driving measurable growth and innovation.
• Flexible work options — in‑office, hybrid, or fully remote.
• Competitive compensation, comprehensive benefits, and professional development opportunities.

The salary range for this role is $100,000 - $115,000. It is important to Calero that potential…