Vice President Marketing

Join to apply for the Vice President Marketing role at Parker & Sons

Join to apply for the Vice President Marketing role at Parker & Sons

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Parker & Sons

Parker and Sons is seeking a Senior Vice President of Marketing to act as a key member of the executive leadership team, responsible for developing and executing an enterprise-wide marketing strategy that accelerates growth, enhances brand equity, drives demand generation, and strengthens the customer experience across all locations. This leader oversees all digital and traditional marketing efforts, brand strategy, consumer insights, marketing operations, and performance analytics to improve ROI and achieve aggressive revenue and market-share goals.

The ideal candidate is a Direct to Consumer (B2C), data-driven marketer who can scale a high-velocity marketing engine, lead a cross-functional team, and partner closely with Operations, Sales, and Finance to align marketing investments with business outcomes.

Who Are We

Parker & Sons was founded by Jack and Faye Parker in 1974 in Phoenix, Arizona. Parker & Sons is a long-standing home service provider with more than 1,000 team members in Phoenix and Tucson, emphasizing trust, quality, and customer service.

What’s In It For Me

• Competitive Compensation
• Bonus Eligible position at 10% of Base Salary, Annual
• Health, Vision and Dental plans for you and your family to choose from
• 401K Retirement Plan: company will match 30% up to the first 6% of your contributed amount
• Life Insurance, Short-Term and Long-Term Disability
• Special Program Options: FSA, Legal Services and Identity Theft
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth through internal programs

• Develop and execute the enterprise marketing strategy aligned to the company’s growth goals and market expansion plans
• Lead all aspects of brand positioning, demand generation, customer acquisition, and retention across multiple geographies
• Oversee a $10M+ annual marketing budget with discipline, rigor, and ROI accountability
• Mentor and scale a high-performing internal marketing organization
• Serve as a strategic advisor to the President and executive team on market trends, competitive dynamics, and brand opportunities

• Demand Generation & Performance Marketing
• Own full-funnel performance marketing strategies across paid search, paid social, SEO, display, CTV, email, and emerging channels
• Ensure campaigns are optimized for efficiency, quality, and revenue impact across diverse business units
• Leverage analytics platforms to enhance audience segmentation, attribution modeling, and channel performance management

• Brand Strategy & Creative
• Strengthen brand architecture and cohesion across all locations while enabling localized flexibility
• Lead creative direction for integrated campaigns, advertising, content development, and customer experience initiatives
• Ensure consistent brand standards across digital, print, in-store, and customer touchpoints

• Customer Insights & Analytics
• Build a culture of data-driven decision-making using consumer insights, research, and competitive analysis
• Oversee marketing analytics, KPI dashboards, monthly business reviews, and forecasting models
• Partner with Finance to align marketing spend with revenue projections and profitability goals

• Cross-Functional Leadership
• Collaborate with Operations and Sales to align marketing activities with business priorities, location performance, and customer needs
• Partner with technology to enhance the customer journey
• Work with HR and Communications on employer branding, recruiting marketing, and internal messaging

• 15+ years of progressive marketing leadership experience, including executive-level oversight
• Proven success leading marketing for a multi-location or multi-brand business, ideally in B2C service, franchise, or consumer-focused industries
• Deep expertise in performance marketing, digital channels, customer acquisition strategy, and full-funnel optimization
• Experience managing budgets of $10M+ with a clear track record of…