Senior Product Marketing Manager, Digital Fan Engagement

Senior Product Marketing Manager, Digital Fan Engagement

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Player 15 Group is the sports & entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center. It seeks to redefine industry standards and engages fans worldwide. We are seeking a Sr. Product Marketing Manager, Digital Fan Engagement responsible for digital engagement, strategic oversight of our mobile apps, PHX , streaming services Suns+ / Merc+, and building a loyalty/rewards program.

This role emphasizes monetization opportunities, leveraging PHX , content, subscription, and rewards strategies to deepen fan value and lifetime revenue.

• Lead fan monetization campaigns tied to digital engagement, rewards programs, and loyalty initiatives.
• Own and optimize our mobile app roadmap by working with our app developer; enhance rewards program integration, loyalty offers, subscription access, and in‑app purchases.
• Manage relationships with app developer and 3P vendor integrations, create a roadmap for feature enhancements and new functionality, ensuring alignment with fan engagement.
• Develop a business plan for a Suns & Mercury rewards program, leveraging existing PHX  to drive fan acquisition, retention, and incremental revenue.
• Create app GTM campaigns that drive adoption, gamification, monetized fan experiences, and promotions tied to PHX .
• Develop and execute Suns+ / Merc+ subscription strategy: drive awareness, sign‑ups, retention, and upsell through targeted campaigns, leveraging exclusive content and premium experiences.
• Work cross‑functionally with Brand Marketing, Creative, Content, Lifecycle Marketing, and Social to ensure monetization, PHX , and Suns+ / Merc+ strategies are cohesive across all mediums.
• Collaborate with Business Intelligence and Lifecycle Marketing to identify fan segments and deliver personalized offers, loyalty experiences, and subscription campaigns.
• Provide campaign insights and summarize the effectiveness of digital campaigns with a focus on revenue impact, program growth, PHX , and Suns+ / Merc+ performance.
• Develop data‑driven, full‑funnel campaign strategies to drive revenue through fan membership, loyalty, rewards program adoption, PHX , and subscription revenue.
• Optimize campaigns using testing, segmentation, creative, and content strategy to maximize conversions, rewards participation, retention, and subscription upgrades.
• Research latest trends and best practices in digital monetization, loyalty, subscriptions, and rewards platforms, applying them to PHX  Suns+ / Merc+ adoption strategies.
• Collaborate with Product Marketing Manager, Digital Partner Engagement on subscription‑driven activations and sellable digital inventory.

• Strong understanding of the digital landscape, including loyalty programs, rewards marketing, fan monetization, subscription strategy, analytics, and digital commerce.
• Experience working on mobile app product marketing, app releases, and working with app developers and integration partners.
• Curious, innovative, and entrepreneurial mindset focused on understanding the fan journey and turning engagement into monetization across PHX , Rewards, and Suns+ / Merc+.
• Experience with CRM, data‑analytics, loyalty or rewards platforms, and subscription lifecycle management.
• Exceptional communications and marketing experience demonstrating success in monetization campaigns, loyalty program development, and subscription growth.

• 6+ years of experience working on/with mobile apps and associated technologies.
• Bachelor’s Degree.
• Relevant Platform Certifications.

The work environment characteristics described here are representative of those that must be met to optimally perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to transit throughout the arena for long periods of time.
• Position works mainly indoors, removed from extreme weather;…