Product Marketing Manager

Mattur is seeking a hands‑on Product Marketing Manager to help define, communicate, and execute the go‑to‑market strategy for our mobile power systems and wind products. This role is focused on shaping how our products are positioned, understood, and brought to market—turning real‑world performance and customer insight into clear messaging, credible proof points, and effective GTM materials.

You will work closely with the GTM team and product stakeholders to ensure Mattur’s marketing reflects accurate product capabilities, compelling value propositions, and clear use cases. This is an execution‑oriented product marketing role with meaningful ownership over how Mattur’s products are positioned, sold, and evaluated by customers—supporting sales conversations, shaping buying decisions, and helping drive revenue as the company scales.

Key Responsibilities

• Define and support core product messaging, value propositions, and use‑case narratives across Mattur’s generator and wind product lines.
• Translate product features, performance, and differentiation into clear, customer‑facing benefits.
• Maintain consistent product positioning across website copy, one‑pagers, product sheets, decks, and outbound communications.
• Support product comparisons and messaging frameworks that help customers understand Mattur’s differentiation.

Field Insights, Proof Points & Customer Storytelling

• Capture and synthesize insights from demos, deployments, and customer interactions, including photos, short video clips, and qualitative feedback.
• Help define and articulate the proof points that build customer confidence in Mattur’s products as we scale.
• Turn field learnings into customer stories, proof points, and early case studies for use in marketing and sales materials.
• Maintain and update the Newsroom with product announcements, launches, and milestones.
• Support development and refinement of product one‑pagers, spec summaries, and internal GTM decks.

Go‑To‑Market, Sales Enablement & Launch Support

• Develop and maintain core sales enablement materials, including talk tracks, battle cards, objection‑handling guidance, and ROI framing.
• Support product launches, updates, and feature rollouts by preparing messaging, collateral, and launch materials.
• Coordinate with internal stakeholders to ensure product information is accurate and consistent across all marketing assets.
• Support demo preparation by helping assemble materials, checklists, and printed collateral.
• Assist with GTM initiatives such as events, demos, and internal presentations.

Demand & Marketing Operations

• Support organic marketing execution across Linked In, You Tube, and the website in service of product awareness and inbound interest.
• Capture, tag, and route inbound leads in Hub Spot with clean, accurate data.
• Maintain CRM hygiene across contacts, companies, and lifecycle stages.
• Assist with basic nurture emails, follow‑up templates, and early marketing workflows as GTM matures.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 2–5 years of experience in product marketing, B2B marketing, or GTM‑related roles.
• Strong written and verbal communication skills, with the ability to clearly explain technical or complex products.
• Experience creating customer‑facing and sales‑facing materials that support real buying conversations.
• Comfortable capturing photos and short videos in real‑world, field‑based settings.
• Highly organized and detail‑oriented, with the ability to manage multiple workflows.
• Experience using or willingness to learn tools such as Hub Spot, basic analytics platforms, and CMS tools.
• Comfortable using AI tools and workflows to accelerate research, messaging development, and GTM execution.

Preferred Skills

• Experience in hardware, energy, construction, industrial, or other technical B2B markets.
• Familiarity with product marketing fundamentals such as messaging frameworks, value propositions, and customer objection handling.
• Experience with tools like Hub Spot, Canva, Figma, or Adobe tools.

Seniority level:
Entry level

Employment type:

Full‑time

Job function:
Marketing and Sales