Director of Marketing

We're looking for a hands-on growth marketing leader to build and run the growth engine. You'll own lead generation and brand awareness end to end — strategy through execution — across digital, content, and event channels, while managing internal team members and external partners to get it done. It's a high-ownership role for someone who wants to build a marketing function, not just run campaigns inside one.

• Own multi-channel demand gen — email, social media, podcasts, and events — targeting business owners and other decision-makers
• Build ABM and lead-scoring programs for high-value prospects and nurture sequences tailored to each buyer profile and stage
• Launch a partner/referral program and identify new market opportunities within the sector
• Continuously test and optimize landing pages, forms, and conversion paths, and partner with sales on clean lead handoff

• Own the website and SEO
  , plus paid digital advertising across Google, Meta, and other platforms
• Run content calendars across blog, social, email/SMS, and podcasts — informed by analytics to double down on what's working
• Keep content current with service offerings and industry trends

• Write and oversee copy for the website, email, case studies, and promotional materials
• Produce educational, expertise-led content — blog posts, whitepapers, and articles — that builds authority in dental practice management
• Develop sales enablement assets
  : decks, lead magnets, infographics, and checklists

• Plan and run
  live events, webinars, and speaking engagements
  ; travel as needed
• Build relationships with industry associations and publication partners

• Lead and manage internal marketing staff and external vendors/agencies — setting clear expectations and holding the team accountable to results
• Coach and develop team members, and set the tone for ownership, accountability, and execution

• Build and maintain marketing dashboards and reporting
• Analyze lead quality, conversion, and ROI
  , and turn findings into concrete optimization moves
• Own the marketing budget and manage spend against targets

• 5+ years in B2B marketing with real ownership of lead generation / demand generation results; selling services or products to small business owners is a strong plus
• A self-starter who operates autonomously and takes genuine ownership of outcomes, not just activity
• Strong project management instincts — organized, detail-oriented, and able to run multiple channels and campaigns at once without things slipping
• Proven people leadership
  : experience managing, coaching, and holding a team (internal staff and/or external partners) accountable to results
• Hands-on channel expertise across social media (Meta in particular), digital advertising, email/SMS marketing, content marketing, podcasts and blogs, and event marketing
• An analytical mindset — comfortable in the data, drawing insight from it, and using it to improve performance
• Experience managing a budget
• AI-enabled
  : comfortable using AI tools to work faster and smarter, with an innovative, solution-oriented approach to problems
• Hub Spot certified (or extensive knowledge of Hub Spot)
• Proficient with technology and tools such as Slack, Click Up, and Google Drive
• Available to travel for events and trade shows, with some weekend travel required

• Pipeline: a consistent flow of marketing-qualified leads that convert into closed business, at a healthy cost per acquisition
• Growth: website traffic, email engagement, and Linked In following/engagement all trending up quarter over quarter
• Events & campaigns: webinars and events that hit attendance targets and drive results for new client acquisition and client retention
• Efficiency: a marketing budget spent deliberately against clear cost-per-lead and ROI targets
• Impact: measurable contribution to monthly recurring revenue growth and a shorter sales cycle
• Leadership: growth and development of team, with all team members accountable for performance

This role offers significant room for professional growth as the firm expands, with a clear path to take on broader scope as the company scales. You'll get exposure to the full spectrum of B2B marketing inside a specialized, fast-growing niche.