Email Marketing Specialist

## Email Marketing Specialist Apply:
Off-Campus:
Phoenix:
Full time:
Posted Today:
End Date:
October 19, 2026 (20 days left to apply):
JR127796
** Job Profile:
** Marketing Research and Analytics Specialist 2
** Job Family:
** Marketing Research and Analytics
** Time Type:
** Full time
** Apply before 11:59 PM Arizona time the day before the posted End Date.
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* Minimum Qualifications:

** Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Job Profile

Summary:

Creates routine multimedia solutions and materials in collaboration with other content creators for a college or department in support of visually and contextually communicating messages.
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* Job Description:

**** Position Salary Range:*** $50,000 - $55,000 per year; DOE  ASU Health seeks an experienced Email Marketing Specialist responsible for the hands-on planning, development, execution and optimization of email communications for ASU Health and its four health academic units: the College of Health Solutions, Edson College of Nursing and Health Innovation, John Shufeldt School of Medicine and Medical Engineering and School of Technology for Public Health.

As an integral member of the Strategic Marketing and Communications shared services team, the Email Marketing Specialist supports email communications that advance the priorities of ASU Health and its academic units. Email is a critical communications channel across the organization, reaching prospective and current students, faculty, staff, alumni, partners and other key audiences.

The position supports a broad portfolio of communications, including newsletters, leadership communications, internal communications, recruitment and enrollment campaigns, student retention communications, event communications, alumni engagement, advancement initiatives and institutional announcements. The specialist works collaboratively with communications, enrollment marketing, alumni engagement, events, social media, creative services, web and unit partners to ensure email communications are coordinated, audience-focused, accessible, measurable and aligned with ASU brand standards.

The Email Marketing Specialist serves as the team’s technical expert for email marketing and communications, with hands-on responsibility for Salesforce Marketing Cloud, HTML email development, audience segmentation, list management, automated journeys, dynamic content, quality assurance, testing, analytics and reporting. The specialist uses data and industry best practices to continuously strengthen email performance and the audience experience across the shared services model.

The position reports to the Assistant Director of Communications for ASU Health.
** Essential Duties:
*** Use Salesforce Marketing Cloud to design, build, test, schedule and deploy mass and targeted email communications for ASU Health and the four health academic units, including newsletters, leadership and internal communications, institutional announcements and campaigns supporting events, advancement, recruitment, yield, student retention and alumni engagement.
* Partner with communications, enrollment marketing, alumni engagement, events, creative services, social media, web and other subject matter experts to establish email objectives and develop integrated strategies related to content, audiences, frequency, timing, personalization and segmentation that advance recruitment, engagement, retention, reputation and institutional priorities.
* Manage email communications supporting enrollment and yield objectives for academic programs, including campaigns for prospective, applicant and admitted student audiences.
* Support leadership and internal communications by building and deploying messages on behalf of deans and executive leaders to faculty, staff and other key audiences.
* Incorporate copy, graphics and other content developed independently or in collaboration with writers, designers and other members of the Strategic Marketing and Communications shared services team.
* Maintain, update and segment recipient lists and develop audience strategies that ensure data accuracy, improve relevance and personalization, reach intended audiences, and help manage communication frequency and duplication across units.
* Design emails and test communications across email clients, browsers and devices to ensure optimal…