Senior Customer Marketing Manager

Thought Spot Phoenix, Arizona, United States

About Thought Spot
Thought Spot is a Data & AI platform that helps companies turn data into enterprise advantage. We're Gartner MQ leaders with more than 1,000 customers globally and offices in Mountain View, Chicago, London, Bangalore, Sydney, and Tokyo.

Thought Spot is the leader in Agentic Analytics, helping organizations turn natural language into governed, trusted insight through Spotter and our broader analytics platform. Headquartered in Mountain View, California, with hubs across North America, EMEA, and India, we're a fast-growing B2B SaaS company built on continuous innovation and a genuine passion for making AI work for the people who use it every day.

We're looking for a customer-obsessed Senior Marketing Manager to build and scale one of Thought Spot's growth engines, our customer advocacy. You will build customer proof: turning customer outcomes into stories, references, reviews, speakers, and insights that strengthen our market leadership, accelerate adoption, and help customers learn from one another.

You will own Thought Spot's customer advocacy strategy, partnering with core internal stakeholders, partners, and customers to capture meaningful outcomes and activate those voices at every stage of the customer journey.

Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement.

Develop programs to identify, recruit, nurture, and activate customer champions around the world.

Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates eager to share their experiences and support Thought Spot's growth.

Build a global pipeline of customer stories, proof points, testimonials, and success stories aligned to our most important revenue priorities.

Partner with regional field marketing to scale this framework and workflow across geographies.

Work with Demand Generation, PR, Analyst Relations, Product Marketing, Community, and Sales to ensure customer proof supports key business priorities.

Bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions.

Own global peer review programs across Gartner Peer Insights and G2.

Support customer participation in analyst evaluations, executive engagements, speaking opportunities, awards, and strategic reference activities.

Develop and nurture AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently.

Measure and report advocacy impact across program participation, content creation, reviews, and business influence.

• 6+ years of B2B marketing experience, including 3+ years specializing in customer advocacy or customer marketing.
• Proven experience building or scaling customer advocacy and storytelling programs, including customer stories, references, reviews, speakers, or executive advocacy initiatives.
• Passion for AI-first ways of working, with experience using AI tools and agentic workflows to boost productivity, uncover insights, streamline operations, and scale customer engagement programs.
• Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success.
• Excellent communication, stakeholder management, and program management skills.
• The ability to balance strategic thinking with hands‑on execution in a fast-moving environment.
• Strong relationship management skills, both internally and with external customers and partners.

Spotters are expected in-office 3+ days per week to be part of the energy of their local team. Momentum compounds when we're in the room together with faster decisions, sharper problem‑solving, and the kind of peer learning that doesn't happen over a screen. Being in‑office is our default way of working, with flexibility available where it's genuinely needed.

The world's most innovative companies turn to Thought Spot's AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with…