Program Manager, Digital Marketing

The Arizona Commerce Authority (ACA) is the state's leading economic development organization with a streamlined mission to grow and strengthen Arizona’s economy.

The ACA uses a three-pronged approach to advance the overall economy: recruit, grow, create – recruit out-of-state companies to expand their operations in Arizona; work with existing companies to grow their business in Arizona and beyond; and partner with entrepreneurs and companies large and small to create new jobs and businesses in targeted industries.

ABOUT THE ROLE:

The Digital Marketing Manager, Programs, leads hands-on email marketing, website content, and digital event promotion across the ACA’s program departments, putting their programs, workshops and events in front of Arizona businesses, entrepreneurs and partners.

Working within the Marketing & Communications (Marcomm) team, the Digital Marketing Manager, Programs leads hands-on email marketing, website content, digital event promotion, partners with Program Managers to translate priorities into clear content, coordinated campaigns, and timely deliverables. This individual works across a variety of ACA's program departments, putting their programs, workshops and events in front of Arizona businesses, entrepreneurs and partners.

The role needs strong project management, strong email marketing skills and comfort with marketing technology, and it serves as the point of contact between Marcomm and the Program teams.

PRIMARY RESPONSIBILITIES:

Website Content Operations

• Update, and maintain  program pages, event pages, landing pages, microsites, forms, and media assets in Umbraco.
• Write and edit clear, audience-appropriate website content that supports program and event objectives.
• Coordinate website updates, form connections, and event integrations with external marketing/agency and technology partners.
• Maintain Board of Directors website content and publish approved agendas and meeting minutes within established deadlines.
• Manage content proofing and stakeholder approvals through Ziflow.

Email Marketing and Campaign Management

• Plan, write, build, proof, schedule, and deploy recurring and program-specific email campaigns for programs/teams utilizing Marketing Cloud Account Engagement (Pardot), and from a segmented list defined before each project begins.
• Confirm marketing campaign objectives, audience segments, deliverables, and approval requirements with Program Managers or other stakeholders.
• Run recurring sends on their set rhythms: weekly event digests, bi-weekly and monthly newsletters, quarterly newsletters, and program-specific campaigns.
• Track open rates and results for each send in the weekly report and department trackers; monitor performance and recommend improvements to content, timing, segmentation, and engagement.
• Collaborate with the Research and Data Analytics teams to maintain accurate Salesforce campaign records, audience lists, form data, and reporting.

Program and Event Marketing Coordination

• Manage marketing plans and timelines for ACA programs, and keep stakeholders informed of deliverables and deadlines (e.g., MEP, Broadband, Small Business, SBIR/STTR, Venture Development and Innovation, Arizona Tech Week, Opportunity Zones, NNME workforce education, Space Commission).
• Serve as the primary Marcomm contact for Program teams and events.
• Manage digital event promotion and online registration, including registration pages, ticket settings, registration questions, landing pages, and attendee email communications.
• Coordinate event data with Salesforce and maintain central event tracking records.
• Submit collateral requests through the marketing intake process.
• Coordinate event data into Salesforce and maintain the master Events spreadsheet with every program event.
• Prepare…