Senior Manager, Client Marketing

SENIOR MANAGER, CLIENT MARKETING

Location:

Remote - Oregon, Arizona

Division:
Ticketmaster

Line Manager:
Director, Client Marketing

Contract

Terms:

Permanent/Full-time

We’re fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time.

And we think that’s pretty amazing.

Ticketmaster's Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary marketing products and services.

The Senior Client Marketing Manager is responsible for providing exceptional client and account management support for one of Ticketmaster’s largest clients in the Sports and Venues vertical. Additional responsibilities include offering strategic guidance and recommendations across all offered solutions with an emphasis on paid media, coordinating the execution of marketing campaigns and supporting revenue growth targets.

The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful Client Marketing Manager marries knowledge of the client’s business objectives with a deep understanding of Ticketmaster’s products and services while also ensuring flawless execution of the client’s campaigns including recommendations for optimizations, reporting and data insights.

Key requirements include a proven track record of success in an account management role serving top tier clients, the ability to manage many complex projects across multiple clients simultaneously, and a deep understanding of digital marketing channels and strategies including on-site advertising, programmatic display, paid social and SEM.

• Ensure retention of performance media spend within your client portfolio
• Quarterback flawless execution of complex digital marketing campaigns, analytics projects and other initiatives
• Serve as the internal “expert” on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions Ticketmaster can offer
• Support growth targets by recommending cross-channel marketing solutions that deliver against client objectives
• Understand and leverage knowledge of ticketing data & ticketing software infrastructure
• Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities
• Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks
• Establish and maintain strong relationships with internal teams and peers
• Lead calls and meetings with clients; developing storylines and content to be shared
• Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications
• Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channels
• Support, mentor, and manage a marketing associate manager
• Stay current on live entertainment and marketing industry knowledge

• BA/BS in Marketing or a related field
• 5-7 years’ experience in similar role within the digital marketing industry
• Digital media agency experience a plus
• Strong quantitative skills including analytical abilities
• Proven understanding of digital media…