VP of Marketing

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Exec/Sr Managers Norcross, GA, US

Salary Range: $ To $ Annually

The Opportunity

The VP of Marketing will define and lead the strategy, execution, and growth of CXtec’s marketing organization, with direct accountability for accelerating revenue growth, gross margin dollars (GM$), and enterprise growth. The VP will operate as a strategic partner to the Chief Revenue Officer, Sales, Product, and Executive Leadership, building a high-performing marketing engine that creates demand, generates qualified pipeline, accelerates sales, and expands customer relationships.

This role offers $180,000 – $210,000 base salary plus eligibility for an annual bonus based on company goal achievement. Actual compensation will be determined based on experience, qualifications, and the scope of the candidate's experience relative to the role.

Location:

Syracuse, NY;
Atlanta, GA; or Phoenix, AZ preferred. Remote opportunities may also be considered.

What You’ll Do

• Define and lead CXtec’s B2B marketing strategy in alignment with revenue, GM$, customer growth, and enterprise objectives.
• Identify and prioritize new markets, ideal customer profiles, verticals, whitespace, and other opportunities for growth through customer, market, and competitive insights.
• Demand Generation & Revenue
  • Build and oversee an integrated demand-generation engine, including account-based marketing (ABM), digital, content, events, and other channels, to generate qualified pipeline and accelerate sales.
  • Partner with Sales to drive new customer acquisition, customer expansion, cross-sell, reactivation, and strategic account growth.
• Lead positioning, messaging, value propositions, and go-to-market strategies for CXtec’s products, services, and offerings.
• Partner with Sales and Product to develop marketing and sales enablement strategies that translate offerings into revenue opportunities.
• Brand & Market Position
  • Shape and strengthen CXtec’s B2B brand, digital presence, content strategy, and industry visibility.
  • Oversee web strategy, SEO/SEM, conversion optimization, social media, events, and other initiatives that increase market awareness and engagement.
• Marketing Performance & ROI
  • Establish and own Marketing KPIs, analytics, technology, and reporting to measure contribution to pipeline, revenue, GM$, customer growth, and ROI.
  • Evaluate Marketing performance, investments, and opportunities to improve effectiveness, scalability, and business impact.
• Lead, develop, and hold the Marketing organization accountable for delivering against CXtec’s growth priorities.
• Serve as a strategic partner to the Chief Revenue Officer, Sales, Product, and Executive Leadership on growth strategy, market opportunities, customer insights, and Marketing performance.

What you Bring:

• Bachelor's degree in marketing, business or a related field. MS in Marketing or MBA a plus.
• 10 years of progressive experience in B2B marketing, with at least 5 years in a leadership role.
• Experience in the technology industry, including product and service sales.
• Expertise in ABM and web optimization marketing, with a strong portfolio of successful campaigns and results.
• Proficient in using various marketing tools and platforms, such as CRM, marketing automation, analytics and web development.
• Excellent communication, presentation and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders.
• Creative, strategic and analytical thinker, with a passion for B2B marketing and customer satisfaction.

What We Offer

• Health insurance and prescription drug coverage
• Dental and Vision insurance
• Company-paid…