Marketing & Events Manager

Mass Media is a women-owned, integrated marketing and public relations agency with offices in Las Vegas, Orange County, California and Phoenix. For nearly 30 years, we've helped ambitious brands grow through strategic marketing, creative thinking, compelling storytelling and measurable business results.

As we continue expanding throughout the Western United States, we're looking for a talented, resourceful and highly organized Marketing & Events Manager to lead our internal marketing initiatives, elevate our brand presence and create meaningful opportunities to connect with clients, prospects and industry leaders.

We're looking for a hands-on marketing professional who knows how to turn strategy into action. This is an in-office role located in Las Vegas, Nevada or Phoenix, Arizona.

This role will oversee Mass Media's internal marketing programs, brand communications, content initiatives, industry events, sponsor ships and marketing campaigns. A significant part of the position will involve planning and executing events.

The ideal candidate is a creative thinker, exceptional organizer and natural relationship builder who thrives on bringing people, ideas and experiences together.

You'll work closely with agency leadership, internal teams and external partners to strengthen Mass Media's brand, support new business development and deliver exceptional events and marketing programs.

• Execute Mass Media's annual marketing plan, supporting brand awareness, thought leadership and new business growth.
• Manage integrated marketing campaigns across email, social media, content, PR, events and other channels.
• Ensure consistent brand messaging, positioning and visual identity across all agency marketing initiatives.
• Coordinate marketing materials, agency credentials, presentations, case studies and promotional collateral.
• Support marketing initiatives for our industry practice groups and expansion into new markets.
• Identify strategic partnerships, sponsor ships and promotional opportunities that elevate Mass Media's visibility.

Serve as the primary owner of Mass Media's events and experiential marketing initiatives, from concept through post-event evaluation.

• Plan, manage and execute all Mass Media-hosted events
• Develop event concepts, themes, programming, timelines and budgets.
• Coordinate speakers, panelists, moderators, sponsors, vendors and event partners.
• Manage venue logistics, catering, audiovisual production, invitations, registration, signage and event materials.
• Oversee event marketing and promotional campaigns to drive attendance and engagement.
• Manage event sponsorship fulfillment and partner communications.
• Coordinate on-site setup, event staffing, guest experience and execution.
• Develop post-event communications, recaps, follow-up campaigns and performance reports.
• Evaluate event success based on attendance, engagement, relationship development and business opportunities.

• Manage Mass Media's editorial calendar, coordinating blogs, newsletters, case studies and thought leadership content.
• Work with agency leaders and subject matter experts to develop relevant, engaging content.
• Oversee quarterly agency newsletters and other email communications.
• Coordinate internal social media content planning and approvals.
• Partner with the PR team to identify opportunities to promote Mass Media's expertise, leadership and agency news.
• Maintain and update website content in coordination with internal and external technical resources.

• Collaborate with agency leadership to develop marketing initiatives that support business development.
• Coordinate targeted campaigns, prospect engagement initiatives and industry-specific marketing programs.
• Support Mass Media's practice groups with content, events, partnerships and promotional activities.
• Identify relevant conferences, industry associations, networking opportunities and sponsor ships.
• Help create compelling marketing materials and outreach campaigns for prospective clients.
• Track marketing activities and help evaluate their contribution to lead generation and business growth.

• Manage marketing calendars, project timelines, budgets and deliverables.
• Coordinate external marketing specialists, including freelance CRM and marketing automation support.
• Work with technical partners to execute email…