Promo and Loyalty, Marketing Specialist

Team :
Marketing, Support Center, Pet Resorts

Reports To: Senior Manager, Marketing – Product and Lifecycle

Department: Marketing

Location: Remote

Are you passionate about pets, social media, and building engaging digital communities? NVA Pet Resorts is looking for a Promo and Loyalty Marketing Specialist to drive our social media presence across a growing multi-location portfolio.

About NVA National Veterinary Associates (NVA) is a leading global veterinary community of more than 1,500 independently managed veterinary hospitals providing specialty, emergency, and general practice medical care and pet resorts, united in the love of animals and the people who love them. With its mission to improve the comfort and well‑being of pets by providing progressive and compassionate care, NVA is committed to innovating and serving the needs of pet owners in its local communities around the world.

About Pet Resorts and Pet Suites For over 20 years, NVA has been the leader of the pack in pet resorts, offering exceptional services for both dogs and cats. Our trusted team of professionals delivers memorable experiences with personalized service, making our resorts a loving and fun home away from home for pets. With 150+ locations, service offerings include boarding, daycare, training, and grooming.

Guests stay happy with premium amenities including large play yards, water features, and unique play structures. Pet Suites of America is the leading brand with 75+ locations nationwide. The remainder are a collection of popular local and regional brands.

Job Summary: The Promo and Loyalty Marketing Specialist is responsible for leading the marketing strategy, promotional planning, and execution that drives awareness, enrollment, engagement, and long‑term value from the company's new loyalty program and related promotions and benefits. This role serves as the primary marketing owner for loyalty and promotions, planning, executing and optimizing promotional and loyalty initiatives that drive customer acquisition, retention, frequency and lifetime value across the company’s portfolio of pet resorts.

This role partners closely with Product, Email, Web, Analytics, Brand and Financial partners to integrate promotions into customer journeys and ensure offers are effectively communicated across marketing channels. The ideal candidate combines strong loyalty strategy, promotional knowledge, cross‑functional project management, and analytical rigor to measure impact on retention and overall business growth. The goal is to increase customer engagement, using loyalty and promotional levers, to drive retention and life time value through a newly developing loyalty program.

Key Responsibilities:

• In partnership with finance and analytics, develop and execute promotional and loyalty strategies that support customer acquisition, retention, frequency and revenue goals.
• Define and manage a promotional calendar across national and local marketing initiatives.
• Partner with Lifecycle and Brand teams to integrate promotional offers into acquisition, onboarding, engagement and retention journeys.
• Develop and manage testing roadmaps, including offer structure, targeting, timing and channels, driving for ongoing optimization.
• Partner with field marketing and resort operations teams to support local and pilot promotional initiatives while scaling appropriately across the national presence.

Loyalty

• Compare and track loyalty programs and related offers across competitors to identify gaps and opportunities.
• Identify opportunities to improve customer engagement and lifetime value through targeted offers, rewards, incentives and loyalty program enhancements.
• Monitor and analyze promotional loyalty program performance, providing monthly readouts to…