Senior Market Researcher

Senior Market Researcher at Scribd, Inc.

Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable.

At Scribd Inc. (pronounced “scribbed”), our mission is to spark human curiosity. We foster a culture where employees are real, bold, and empowered to take action. We value flexibility through Scribd Flex, prioritizing intentional in-person moments for collaboration and connection. Our core values are built around GRIT – Goals, Results, Innovation, and Teamwork.

We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position within the market, identify opportunities for growth, and understand the evolving needs of our target audience. Your insights will guide strategic decisions across marketing campaigns, product development, and brand positioning.

• Design and execute brand health tracking studies to monitor brand performance over time.
• Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
• Collaborate with cross‑functional teams to translate insights into actionable strategies for brand growth.
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data‑analysis techniques.
• Present findings and recommendations to senior management and stakeholders in a clear, compelling manner.
• Stay abreast of industry trends and advancements in market research tools and methodologies.

• Quantitative Methods:
  Proficient in surveys (e.g., Conjoint, Max Diff), structured interviews, and usage data analysis; experienced in hypothesis development, sampling, and statistical methods such as regression, clustering, and thematic analysis.
• Qualitative Methods:
  Skilled in focus groups, in‑depth interviews, ethnographic studies, and content analysis, interpreting open‑ended data into actionable insights.
• Secondary Research:
  Competent in literature reviews, industry reports, and competitor benchmarking using databases such as Statista and IBISWorld.
• SEO and Social Listening Tools:
  Familiar with SEMrush, Ahrefs, Brandwatch, and Mention to gauge audience behavior and brand sentiment.

• Competitive Analysis:
  Conduct comprehensive SWOT analysis, market positioning maps, and competitive benchmarking.
• Trend Forecasting:
  Identify and interpret emerging trends using trend‑analysis tools or methodologies.
• Customer Segmentation & Personas:
  Segment target markets and develop detailed customer personas based on demographic, psychographic, and behavioral criteria.
• Insight Generation:
  Synthesize findings into clear, actionable insights that inform brand strategies.

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; a Master’s degree is a plus.
• 7+ years of experience in market research, brand analysis, or a similar role, preferably in the tech industry.
• Strong analytical skills with the ability to interpret data and generate insightful conclusions.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast‑paced environment.
• Proactive, detail‑oriented, and capable of managing multiple projects simultaneously.

In the United States, salary ranges vary by region:

• San Francisco: $122,500 – $191,000
• Other California markets: $101,000 – $181,000
• Canada: $128,000 CAD – $169,500 CAD
• Other U.S. markets: $101,000 – $181,000

Employees must have their primary residence in or near one of the following cities (surrounding metro areas or typical commuting distance are included):

• United States:
  Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C.
• Canada:
  Ottawa, Toronto, Vancouver
• Mexico…