Sales Development Representative; SDR

About the Marketing Team

At Cognite, the Marketing team drives awareness, engagement, and pipeline growth for our industrial software solutions. Comprising experts in digital marketing, content, product marketing, events, communications, and demand generation, we work to communicate Cognite's value, develop strategic campaigns, and build brand recognition. Our primary focus is to inspire and educate the market, generating high‑quality leads that fuel the sales pipeline. We continuously refine our strategies, collaborate closely, and push ourselves to achieve excellence.

The Sales Development Representative (SDR) drives pipeline growth by identifying, engaging, and qualifying leads. This role is one of the first touchpoints for prospects, and it has the opportunity to set the tone for the sales cycle that follows. You will possess expertise in understanding the unique challenges faced by clients in the manufacturing sector, and your role is crucial in initiating relationships with potential customers.

• Take the lead in outbound prospecting: identifying, engaging, and qualifying key decision‑makers in target accounts through personalized outreach across email, phone, and social media.
• Follow up on inbound marketing leads, identifying qualified opportunities and providing the right level of information to engaged prospects.
• Run qualification meetings with prospects to deeply understand their needs and determine fit. The goal is to transfer as many high‑quality opportunities as possible to the sales team.
• Collaborate closely with strategic account executives to develop account intelligence, stakeholder maps, and use‑case opportunities through direct engagement and insight tools.
• Partner effectively with Cognite teams across various functions to enhance collaboration and achieve shared goals.
• Engage in bright and meaningful phone, email, and social media conversations to build relationships with potential clients.
• Serve as the subject‑matter expert on Cognite's product offerings, clearly conveying their value to prospects.
• Craft personalized messages for key stakeholders in target accounts and develop effective outreach tactics.
• Continuously seek to improve and optimize both outbound and inbound efforts to enhance overall effectiveness.
• Conduct thorough research and account planning for target accounts to inform your outreach strategy.
• Work closely with the Marketing team to support campaigns through initial outreach and post‑campaign follow‑ups, driving engagement with target accounts.

• You bring 1–3 years of experience in sales development within the technology or industrial sector, showcasing your ability to drive results and foster relationships.
• You are proficient in prospecting using sales tools such as Zoom Info, Salesforce, Linked In Sales Navigator, Hub Spot, Outreach, and 6
  
  Sense, enabling you to effectively engage with potential clients.
• Experience in the Energy and/or Manufacturing industry is a distinct advantage, giving you insights into sector‑specific challenges.
• Interest and experience within the AI space are highly advantageous.
• You are motivated to design and optimize best practices for the ADR role.
• With exceptional oral and written communication skills, you excel at listening and fostering positive, energetic conversations in person, virtually, and over the phone.
• You have a keen ability to understand customer business initiatives, pain points, and requirements, and correlate them with the business value Cognite can provide.
• Your strong organizational skills allow you to manage multiple requests and time demands simultaneously while achieving production goals across your assigned territory or accounts.
• You are eager to learn about the Manufacturing vertical, demonstrating your commitment to professional growth.
• You are comfortable with travel across the US and Europe, as part of your role.
• Proactive by nature, you thrive in a self‑directed environment and deliver results without the need for micromanagement.
• You effectively collaborate with a global team, navigating the challenges of different time zones with ease.
• Disciplined and…