Key Account Executive - Non-Alc

Requisition : 37229

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non‑alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

As a Key Account Team Executive – Non‑Alc (On Premise), you will play a pivotal role in driving sales, expanding market share, and strengthening brand presence within your assigned territory. You are accountable for profitably managing business results (revenue, volume, profit) for assigned chain(s) and key account(s) across the Fever‑Tree portfolio and other MCBC non‑alc brands based on our channel portfolio strategy.

You develop account sales plans and facilitate their implementation. Ensure that products and programs are sold and executed in assigned accounts by coordinating the sales, distribution, and program execution through chain and key account buyers and Molson Coors Beverage Company. The Key Account Executive builds value‑enhancing relationships with buyers through a deep understanding of the category and on‑premise trends, responsive problem solving, and proactive relationship management.

• Develop and maintain account plan for assigned on‑premise regional chains and key accounts (particularly high‑volume spirits‑led accounts with little beer volume and presence). Develop annual Joint Business Plan utilizing customer discovery and alignment techniques, and update as the year unfolds including programming, drink menus, and other revenue‑driving promotional activities, sell‑in of new products and distribution. Identify and make plan imperatives & needed resources, including managing trade spend budgets.
• Ensure delivery of volume, profit, and share targets. Own local execution and sell into national on‑premise chains. Coordinate with the National Accounts non‑alc on‑premise team to ensure local compliance with mandates. Create local plans to augment national mandates locally including sell‑in of additional SKUs, programming and drink menus, local cocktail features. Build and execute programming such as pop‑ups.
• Customer Stewardship:
  Improve Molson Coors Beverage Company's relationship and alignment with the account(s). Network across spirits brands/ ambassadors, local bartender groups, USBG to broaden reach of Fever‑Tree and other MCBC non‑alc brands appropriate to NA on‑premise channel plan.
• Execution Management:
  Coordinate alignment of programming with management units and distributors. Work with marketing resources to develop and deliver customized programming. Coordinate distributor price reporting for customer. Align supply chain resources to satisfy customer requirements, aligned with strategy. Regional/store visits to check on execution and opportunities.
• Education and Training:
  Train hotel, bar, & restaurant staff on drink trends, Fever‑Tree brand knowledge, types, and mixability (and other MCBC NA brands). Support training at distributors on cocktail creation, selling drink menus to independents, and current trends in mixology.
• Be an active participant in driving the overall culture of the non‑alc team, as we prove that innovative mindsets and positive attitudes can truly help transform our organization.

• Deep knowledge of the beverage industry including spirits, strong on‑premise channel knowledge, and experience along with beverage distribution knowledge
• At least 5 years of experience in a commercial‑based role driving execution across partners
• Strong knowledge of mixology, cocktails, spirits brands, current trends in drink menus, and high‑end dining
• Strong analytical and strategic thinking skills
• Ability to work collaboratively across functions and stakeholders

• We care…