VP Sales & Marketing

Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what is possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods and Starlight Homes.

The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The Starlight Homes brand builds homes specifically for first‑time home buyers, offering affordable homes with well‑executed designs and quality finishes for buyers looking to make the dream of home ownership a reality. The company’s commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated homebuilders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service.

We believe that what we accomplish together is greater than what we deliver individually. Our team members have inspired the shared values we embrace in all decisions and actions:
Unwavering Integrity, Trail Blazing, Bold Action, Collective Compassion, and Unconditional Respect.

Headquartered in Atlanta, Georgia, Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Jacksonville, Myrtle Beach, Nashville, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.

Reporting to and partnering with the Division President, the Vice President of Sales will be responsible for the overall sales metrics in the division and for the recruitment and retention of sales professionals to achieve the business plan goals and achievements for the division.

• Drive a superior system and culture of accountability and performance that beats sales goals with maximised profits from robust processes, competitive sales incentives, and superior sales skills execution.
• Obtain the Division budgeted sales and closing objectives at or above the budget.
• Recruiting, hiring, training, development, and retention of sales talent; and execution of compensation and reward programs.
• Leveraging technology tools and systems (CRM/marketing automation, Dynamic Builder/LMS/Sales Performance).
• Competitive analysis/strategic, product positioning and supply/demand analysis, product evaluation/design; and market segmentation.
• Merchandising (models/signage/collateral materials/advertising) development and implementation.
• Customer Demographic Analysis, web marketing, and marketing/budget development and Control.
• Build and maintain a disciplined sales force that sells homes, enhances operational efficiency with clean contracts and promotes customer satisfaction.
• Ensure Sales Consultants actively aid the building and administrative teams to reduce cycle time and minimise conflicts with customers.
• Manage our marketing process and ensure that the objectives of the Marketing Manager are met.
• Provide the Division President with timely and accurate market data for new land purchases and the development of our sales strategy.
• Maintain training level in the sales processes as delineated in corporate shops. Train our sales department regularly to enhance both selling skills and our ability to set customer expectations.
• Manage the customer care process from point of sale through closing. Ensure we comply with established procedures and customer walk schedule.
• Maintain a corporate satisfaction score above 90%. Develop cutting edge product that is both saleable and cost efficient. Participate in the entire development process to include…