Area Sales Manager, Pacific Southwest Division
Listed on 2026-10-13
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Sales
Sales Manager, Business Development, Wholesale, Area Manager
Founded in 1988 in Bend, Oregon,
Deschutes Brewery has been pushing the craft beer movement forward for more than three decades. Today, we're proud to be the 6th largest independent craft brewery in the United States, with a reputation built on innovation, quality, and a whole lot of passion for producing a great product. Deschutes continues to grow, with a footprint in all 50 states one of the fastest growing non-alcoholic portfolio's in the country.
We've also partnered with brands including Patagonia Provisions, Boneyard Beer and PARTYBOMB, a new-to-world flavored malt beverage. From hop-forward classics to creative seasonal releases, award winning non-alcoholic beers to flavor forward malt beverages, we're driven by one simple goal:
brew damn tasty beverages that bring people together
. If you're looking to do meaningful work with people who care deeply about their craft
-and know how to have fun along the way
- Deschutes Brewery is a place where you can grow and make an impact.
The Area Sales Manager (ASM) is a key leadership role in the PSW Division, the second largest Division in the company, accountable for sales performance in the critical markets of Arizona, New Mexico and Nevada, working strategically with two important distributor partners:
Hensley Beverage (AZ & NM) and Breakthru Beverage (NV). With two direct reports (Territory Sales Manager Nevada and Field Sales Representative Arizona), the ASM will work closely with the Division Director to both strategically manage distributor relationships and ensure first-class sales execution.
This position is based out of Phoenix, Arizona.
The ASM will largely work through distributor sales teams to drive the performance of the growing portfolio of Deschutes Brewery brands (including Fresh Squeezed IPA, Boneyard Beer, PARTYBOMB & Fire Lyte Flavored Malt Beverages) but will also spend time in the field, developing relationships with key retail accounts and unlocking sales potential both with and independent of distributor representatives. The ASM will have budgetary responsibility, working to maximize the impact of marketing dollars, and pursuing sales leads in an entrepreneurial and cost-effective manner.
WhatYou'll Be Doing:
Sales Leadership
- Sets and represents the standard of excellence in sales, leadership, management, communication, contribution, training, development, and character for the entire sales organization and Brewery senior staff.
- Exemplifies an entrepreneurial spirit in all interactions with Brewery Co-Owners to adapt to changing business conditions to achieve all goals and objectives.
- Lives & brings to life the Deschutes Sales Values of Passion, Knowledge & Discipline every day.
- Maintains a skill and career development mindset for all team members.
- Executes and directs the annual Performance Review & Development Plan process.
- Oversees ongoing development plans and professional growth for all direct reports.
- Advocates for an ensures Implementation of existing and new training modules and sales systems.
- Completes and manages weekly 1x1s, annual performance reviews, and divisional meetings.
- Responsible for budget management and budget approval for all direct reports.
- Communicates all Brewery priorities, standards, goals, objectives, supporting and educational materials.
- Consistently manages the availability, visibility, and velocity of brands as controlled by Distributor partners.
- Maximizes Distributor execution share of mind. Drives Distributor relationships to "Preferred Supplier Status" with all key Distributors as the senior-level business, relationship and communications manager for the Brewery.
- Directs the Annual Business Plan (ABP) and Monthly Business Review (M ) processes for all Distributors with frequencies set by VP of Sales.
- Leads ownership and communication to the Brewery on all Distributor forecasts, goals, programming, trends, analysis, and actions.
- Holds accountability and oversight for all regional Distributor budgets, spending plans and approvals for all sales managers.
- Aligns with the VP of Sales and acts as a lead analyst on all pricing (margins, price increases) brand priorities, budgets (marketing spends and commitments) and spending recommendations.
- Oversees inventory analysis and orders.
- Maintains monthly senior-level (Branch Manager, GM, President, etc....)
Distributor communication and connection.
- Identifies incremental brand and sales growth opportunities within their Division and…
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