Director of sales Bitcoin-backed lending

Rootstock Labs contributes to Rootstock, Bitcoin’s financial infrastructure for lending, yield, and on-chain capital markets. It builds and commercializes Bitcoin-backed lending, tokenized real-world assets, and on-chain financial strategies for custodians, asset managers, and financial institutions.

• Deliver and own the Rootstock Vaults sales plan, including ideal customer profiles, target lists, conversion assumptions, and a weekly forecast within the first 60 days
• Run a clean, repeatable sales process from month 3, qualifying and checking every counter party before sharing terms, coding lost deals by reason, and updating the CRM pipeline weekly
• Grow the arm’s-length loan book to agreed targets across multiple borrowers, with each loan priced at or above the credit-policy floor and at an agreed gross spread
• Onboard an agreed number of funds as customers buying dollar loans, dollar yield, or approved bitcoin yield through the direct route or the fund cell
• Bring in direct dollar supply from treasuries and trusts on competitive terms

• 10 Or more years in sell-side roles selling credit, lending, or yield products to institutional buyers
• Experience performing this job at least twice before at leadership level, with meaningful time in each role Senior, proven relationships with family offices, high-net-worth clients, funds, treasuries, and bitcoin companies, able to bring real capital and a book of contacts in the target customer base Fluency in credit and yield products, including secured lending, LTV, margin calls, and yield against T-bills, with the ability to explain risks plainly
• Track record of building a pipeline from scratch, defining ideal customer profiles, sourcing and qualifying deals, and maintaining strict CRM discipline
• Strong negotiation skills and ability to work within a credit policy Bitcoin and on-chain fluency, including Rootstock, custody, and BPRO Compliance awareness, including KYC and KYB, qualified counter parties, and communication rules
• Persistence, initiative, and flexibility to sell a young product in an open market Integrity, strong listening skills, and clear oral and written communication Calm under pressure, fast-moving, organized, and maintaining high standards for yourself and the team Experience leading a mixed-skills team across business development, product structuring, sales, and account management, and hiring A-players

• Competitive compensation package and unique benefits supporting growth and well-being Paid vacation and sick leave Access to training programs, language courses, and annual learning sponsorship Opportunity to work with cutting-edge blockchain technology in a global, diverse team