Ecommerce & B2B Business Development Specialist

You will be engaged to support e-Commerce growth and B2B trade development for an upmarket UK-based online retail business specialising in design-led furniture, children's products, interiors, and lifestyle brands. Availability: 8 hours per week.

The primary objective of the role is to increase online and trade revenue through a combination of ecommerce optimisation, customer retention initiatives, data-driven decision-making, and proactive business development activities.

• Initial engagement:
  Up to 8 hours per week
• Work arrangement:
  Remote
• Schedule:
  
  Flexible, aligned with commercial priorities and agreed business requirements

The contractor will:

• Analyse ecommerce performance data and customer behaviour.
• Identify opportunities to improve website conversion rates.

• Repeat customer purchases
• Monitor performance outcomes and communicate recommendations.

The contractor will:

• Utilise Shopify to review sales, customer, and product performance data.
• Generate and interpret sales and performance reports.
• Review customer purchasing journeys and identify areas for improvement.
• Support product and merchandising optimisation initiatives.

The contractor will:

• Respond to and follow up on customer sales enquiries.
• Execute upselling and cross-selling opportunities.
• Support customer retention activities.
• Assist with targeted promotional and sales campaigns to existing customers.

The contractor will:

• Manage customer segmentation initiatives using Klaviyo or comparable platforms.
• Implement automated customer communication workflows.
• Develop and execute targeted email campaigns.
• Monitor campaign performance and optimise where required.

The contractor will:

Analyse data from:

• Google Analytics 4 (GA4)
• Google Search Console
• Shopify reporting tools
• Identify opportunities for traffic growth, conversion improvement, and operational efficiency.
• Recommend suitable automation, AI tools, and technology enhancements where commercially beneficial.

The contractor will:

Research potential trade and commercial customers, including:

• Architects
• Hospitality groups
• Hotels
• Serviced apartment operators
• Property developers
• Fit-out and procurement businesses
• Build targeted prospect lists and identify decision-makers.

The contractor will:

• Conduct outbound prospecting activities through Linked In, email, and other approved channels.
• Develop relationships with commercial buyers and procurement stakeholders.
• Generate qualified opportunities for trade sales and partnership discussions.
• Maintain professional and consistent communication with prospects.

The contractor will:

• Prepare quotations and commercial proposals within approved pricing parameters.
• Manage and maintain a structured sales pipeline.
• Track opportunity values, stages, timelines, and follow-up actions.
• Drive opportunities towards conversion and revenue generation.

The contractor will provide:

• Ecommerce performance review and recommendations.
• Lead generation and outreach activity summary.
• Progress report on open opportunities and conversions.

• Ecommerce performance summary.
• B2B prospecting and opportunity report.
• Email marketing performance report.
• Recommendations for revenue growth initiatives.
• Summary of completed activities and achieved outcomes.

The contractor should demonstrate:

• Proven ecommerce experience, preferably within a physical products business.
• Strong Shopify knowledge or experience with comparable ecommerce platforms.
• Experience using CRM, email marketing, and analytics tools.
• A history of generating sales growth or acquiring new business.
• Strong commercial acumen and revenue-focused decision-making.
• Experience with outbound sales and relationship building.
• Excellent written and verbal English communication skills.
• Ability to work independently with minimal supervision.

Preference will be given to candidates with:

• Experience in furniture, interiors, lifestyle, or premium consumer goods sectors.
• Exposure to hospitality, interior design, or commercial procurement environments.
• Hands-on experience with:
  • Klaviyo
  • GA4
  • Google Search Console
  • Linked In Sales Prospecting
• Knowledge of ecommerce automation and AI-enabled workflows.
• Experience establishing trade accounts and managing repeat B2B…