Retail Sales Representative

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present.

And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

The Sales Service Representative is responsible for supporting our sales and marketing efforts at large national retail locations.

GAF is seeking a high-energy sales professional with a track record of building successful relationships and closing new business. This role facilitates the sale and flow of GAF products through big box home improvement retail accounts working closely with contractors to educate/promote GAF products that help them build their business. As a Retail Sales Rep, you will act as a consultant between GAF, the stores, and contractors.

• Train individuals or small groups with emphasis on general product knowledge, application techniques, and best practices.
• Provide feedback on market conditions, monitor, inventory levels, and provide training to retail associates
• Develop and maintain close working relationships with the Retail Sales Service Manager, GAF Territory Sales Managers, Big Box home improvement retail management teams, inside and outside pro associates, merchandising teams, and store associates.
• Build and manage a book of contractors from prospecting and cold calling through to the consultation phase, building lasting and meaningful relationships. Expect to juggle competing priorities and store requests/deadlines regularly.
• Own, progress, and close the sales funnel, turning potential Contractor opportunities into wins, through value-selling the benefits of GAF products. Overcome objections and convert hurdles into growth opportunities, while selling the GAF value proposition.
• Work with Retail Outside selling teams to establish trust and support as the expert in roofing when working with them or their customers on large projects
• Display strong negotiating tactics by leveraging value propositions and GAF System Selling
• Compile reporting to highlight hits, misses, learning, competitive landscape, and strategic next steps; proactively identify opportunities to exceed expectations and position our clients as leaders in their space.
• Influence your contractors constantly networking to become a trusted advisor to existing and potential customers. Navigate when to defer to a client’s request vs. when to guide a client to make better choices. Thrive on expert problem solving, determining solutions that execute favorable results. Engage and educate customers with insight and product knowledge via Retail store/contractor meetings.
• Explain complex subject matters (e.g. market conditions) to any audience and tactfully communicate both good & bad news.
• Display diplomacy and a mastered ability to build immediate rapport with anyone.

• H.S. Diploma or General Education Degree (GED) Required
• 1+ years of customer facing experience and proficient in building strong relationships with various stakeholders
• The ability to have and maintain a driver’s license
• Travel Requirements:
  Ability to travel 50-70% within assigned territory

• Bachelor’s Degree desired
• 1 to 2 years experience in a sales or customer service-focused role (building materials industry a plus)
• A combination of retail sales & customer service along…