Area Sales Manager, AZ

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments.

Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

Summary-

This position is responsible for selling the full Riboli Family Wines & Spirits portfolio in the Phoenix, Arizona market, across all channels of trade. The Area Manager works independently in the market, managing their own accounts, appointments and follow-through to drive case sales, new placements, menu features and distribution gains, and builds the brands through wine dinners, tastings and events. The role partners with distributor sales teams in the field and in sales and planning meetings, reports back to Riboli management each week and is measured on sales results.

Essential Duties & Responsibilities- Current duties may be changed if job requires and/or additional duties may be assigned if necessary.

• Sell wine and spirits as the primary responsibility of the role, driving case sales, new placements, menu features and distribution gains across the assigned account base.
• Work independently in the market, owning account planning, appointment setting, sales calls, closing and follow-up.
• Partner with distributor sales teams at the field level through regular work-withs, and conduct distributor sales meetings, tastings and educational classes on the Riboli Family portfolio.
• Manage execution and compliance within the on and off premise channels of trade (chain & independents), with a primary focus on on-premise accounts and implementation of core SKUs/brands in the field.
• Assist the Senior District Sales Manager and Regional Vice President in presenting programming and planning to distributor management and salespeople.
• Participate in monthly, quarterly and annual business planning meetings with distributor management to track progress versus plan, identify problems and create solutions.
• Report back weekly to Riboli and distributor management on activities, results, and market conditions and trends.
• Conduct wine dinners for brand building, along with tastings and seminars, with the ability to speak to any wine or spirit in the Riboli Family portfolio and to wine in general.
• Consistently add value to the distributor by helping them meet their business needs, with the prime objective of becoming their preferred supplier.
• Able to work within key budget guidelines set forth by Riboli management.
• Must be able to conform to working conditions to meet the demands of the market. This may include working evenings and weekends.
• Job execution will break into following components:
  • 70% time in the field selling (independent account meetings, prospecting, distributor work-withs, staff trainings, tastings, wine dinners and events)
  • 20% time on Planning and Scheduling (appointment setting, account planning and distributor coordination)
  • 10% time on Reporting and Follow-up (KARMA entry, Monday reporting and recaps)

Arizona Market Execution Standards-

The Area Manager is expected to work independently in the market with a consistent, structured weekly rhythm. The activity standards below are the foundation for sales results.

Account Meetings & Prospecting

• Complete a minimum of twenty (20) scheduled account meetings per week with buyers or decision makers. Twenty is the minimum standard; weekly…