Senior Product Marketing Manager - Upmarket

Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, You Tubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.
More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.
We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. Because this part of our business is growing, we're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.

You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. When these creators choose Kit and grow on it, they build more valuable businesses, and that's the outcome this role exists for.

This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.

You’ll report to Christina Lhi, Head of Marketing, and work alongside two other experienced Product Marketing Managers on Kit's product marketing team. Together, you'll keep the self-serve and sales-assisted stories feeling like one Kit.

You’ll spend a lot of your time with:

• Our sales leadership
  , on who we sell to, the deal toolkit, enablement, and win/loss

• Account Executives and Solutions Consultants
  , on demo narratives, discovery, and technical and migration proof

• Product
  , on packaging, launches, and roadmap input

• Rev Ops and analytics
  , on how accounts get routed to sales, attribution, and pricing decisions

• Creator Success
  , on case studies, customer references, and expansion plays

• Demand gen, content, and events
  , on campaigns and events for established creators

• First Week: Dive into our onboarding curriculum in Notion and learn Kit's product, pricing, and current positioning. Attend Get-To-Know-You (GTKY) meetings with marketing, sales, Solutions Consultants, Rev Ops, and Creator Success. Get access to our CRM, call recordings, and product analytics, and start listening to recent sales calls. Understand how product marketing currently works at Kit

• First Month: Shadow 15+ sales calls and talk with 10 established creators, including recent wins, losses, and churned accounts. Audit the sales content reps use today and how product usage currently routes accounts to sales. Set baselines with Rev Ops for win rate, sales cycle, deal size, and expansion revenue. Share a written point of view with the entire growth team on who our established creator buyer is and the three biggest gaps in how we sell to them.
  
  And an action plan on how we can win these creators.

• First Six Months: Define the ideal customer niches and buying personas. Ship a messaging framework for these personas, tied to outcomes like revenue per subscriber, deliverability, team workflows, and safe migration, and…