Business Development Manager - Northeast

USA Remote

At Latham, The Po ol Company, we don’t just make swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in North America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do.

We believe in building an environment where everyone can thrive. That is why we offer:

• A culture of integrity, collaboration, and respect.
• Comprehensive benefits for you and your family.
• Opportunities for growth, mentorship, and skill development.

A little about the position:

Job Summary

The primary responsibility of the Vinyl Pool Liners Business Development Manager (BDM) is to drive profitable growth for Latham vinyl pool liners throughout the Northeast region of the United States. The role focuses on developing new business, expanding relationships with existing dealers and builders, and increasing market share across the assigned territory. The BDM implements organizational sales strategies, negotiates and closes business opportunities, builds key customer relationships, and partners cross-functionally to maximize revenue and margin from the sale of vinyl pool liners and related Latham products.

Some of

What You Will Do:

• Develop new business by identifying, prospecting, and closing dealer and builder accounts throughout the Northeast region.
• Build and expand relationships with existing vinyl pool liner dealers and builders to increase sales and market share.
• Develop and execute territory and account plans that support revenue, margin, and customer growth goals.
• Promote Latham vinyl pool liner products, patterns, programs, ordering tools, and service capabilities.
• Convert competitive vinyl liner accounts to Latham and identify opportunities to expand customers’ use of Latham products.
• Provide product and sales training to dealers, builders, and other key customer contacts.
• Monitor regional market trends, competitive activity, and customer needs to identify new business opportunities.
• Partner with Sales, Marketing, Operations, Customer Service, and Finance to support customers and improve the overall customer experience
• Promote cross-selling opportunities with related Latham products, including automatic pool covers, safety covers, steps, and accessories.
• Travel throughout the Northeast region for customer meetings, prospect visits, trade shows, and industry events.

Key Performance Indicators:

• Incremental net sales and gross margin versus the approved territory baseline and annual plan.
• New qualified accounts opened, activated, and producing repeat revenue.
• Vinyl Pool Liner units sold and sales growth within targeted markets and accounts.
• Qualified pipeline value, pipeline coverage, stage progression, velocity, and conversion rate.
• Revenue from newly opened accounts and competitive conversions.
• Forecast accuracy, CRM completeness, and timely execution of agreed next actions.

What You Bring to the Table: (Qualifications)

• Bachelor’s degree in business, Marketing, Sales, or a related field preferred; equivalent combination of education and experience will be considered.
• Minimum of 5+ years of successful sales, business development, account management, or territory management experience.
• Experience with in the swimming pool, pool equipment, building products, construction, or related industries strongly preferred.
• Demonstrated success in a hunting-oriented role generating net-new revenue, converting competitive accounts, building pipeline, and closing complex channel sales opportunities.
• Proven ability to use CRM data, sales metrics, and financial analysis to prioritize opportunities, forecast accurately, and manage profitable growth.
• Strong…