Turf Equipment Area Sales Manager

Turf Equipment Area Sales Manager

Role Overview

We are recruiting on behalf of a well-established and growing turf and ground care machinery provider seeking a Territory Sales Manager to take ownership of a key region covering the East Riding and North Yorkshire.

This is a field-based role focused on developing long-term relationships with commercial turf customers, including golf courses, sports facilities, local authorities, contractors, and professional ground care users. The successful candidate will be responsible for promoting a full range of premium turf and ground care machinery, delivering product demonstrations, and providing tailored solutions that meet customer needs.

Key Responsibilities
Build, develop, and maintain strong relationships with commercial turf and ground care customers across the territory

Promote and sell a portfolio of professional turf and ground care machinery

Identify and develop new business opportunities through proactive lead generation, networking, and customer engagement

Conduct on-site visits and product demonstrations to assess requirements and recommend suitable solutions

Prepare and present quotations, proposals, and finance options where appropriate

Work closely with sales support, parts, and service teams to ensure a high standard of aftersales support

Maintain accurate customer records, sales activity, and forecasts using CRM systems

Represent the business at trade shows, open days, and manufacturer events

Monitor competitor activity, market trends, and industry developments

Achieve agreed sales targets and contribute to the continued growth of the Turf Division

Candidate Profile
Proven experience in equipment sales, ideally within commercial turf, ground care, agriculture, or a related sector

Strong commercial awareness with a track record of meeting or exceeding sales targets

Excellent communication and relationship-building skills

Ability to demonstrate, or quickly develop, strong product knowledge of turf and ground care machinery

Self-motivated and comfortable working autonomously within a defined territory

Experience managing sales pipelines and CRM systems

Full UK driving licence and willingness to travel within the region

Package & Benefits
Competitive basic salary

Uncapped commission structure

Company vehicle

Ongoing manufacturer and product training

Long-term career development within a growing and well-respected dealer network